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Why Are Successful Businesses Using Bulk SMS Marketing?

Why Are Successful Businesses Using Bulk SMS Marketing?
SMS marketing often takes a back seat to more visible methods when a business is considering how to develop a new marketing strategy. Given the clear success rate of this type of customer interaction, it is a mistake not to include SMS messaging in the marketing plan for your business. Successful businesses around the globe are utilizing SMS to reach their customers, both past and present. This technique enables a message to literally be in the hands of many thousands of people in just a few minutes and with a relatively small amount of effort. What is SMS Marketing? SMS marketing is also referred to as bulk texting. This is because a large bulk of text messages are sent at the same time to the desired customer base. This is quick, simple, and very cost-effective. With the click of a button, the same promotional text message will be sent to everyone that the message has been allocated to. This might be a one-way message, or customers may have the option to send a reply if they wish to. How Successful is Bulk Texting? The most amazing part of using bulk sms messaging to reach customers is that it genuinely works on a large scale! A text message appears much more personal than an email or social media post, and that is why as many as 90% of recipients will open and read each message. Compare this with the approximate 30% open rate for email communication, and you can see a clear winner. Furthermore, consider the time that it takes to draft a promotional text message as opposed to creating an entire email newsletter. Trust and Communication Trust and communication are two pivotal aspects of providing an amazing customer experience. If a potential customer does not trust a business or is unable to communicate effectively with them, then they are not going to spend their money on this business. Customers generally trust text message communications because they will have given this company their phone number. This is not therefore treated with the same suspicion as an unsolicited phone call or a random email. Additionally, if the customer has been given the option to reply to the text message, or has received instructions within the message on how to engage with the business, then this prompts ongoing engagement. Doing so opens up the channels of communication and encourages a customer to take action which could lead to a sale. Successful Businesses and Bulk SMS With so many clear advantages to this marketing technique, it is no wonder that successful businesses around the world are using this method. It is easy to outsource this kind of marketing to a reputable agency, thereby saving yourself the time of doing it in-house. Outsourcing this task will also help to ensure that your campaigns are always expertly executed and managed in the most effective way. When you make the decision to start using bulk SMS messaging to promote your business, you may be surprised at just how quickly your customer base begins to...
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5 Tips for Real Estate Investment Success

5 Tips for Real Estate Investment Success
Real estate investment can be a fantastic and highly rewarding way to make money either as a side hustle or as your main income. This could include buying properties and renting them out, fixing and flipping properties for profit, developing or even building new commercial or residential properties. There is always demand for real estate, which is why it is such a popular area for entrepreneurial-minded individuals to invest, but there are also challenges and issues that can make it hard to succeed. Therefore, it is helpful to outline a few essential real estate investment tips that will hopefully allow you to succeed with your investment(s). 1. Diversify You always hear people talk about the importance of diversification when it comes to any kind of investment, and it is certainly smart in real estate. You are limiting your potential and creating risk by only investing in one area, which is why the most successful real estate investors are the ones that have properties in different markets and even different types of properties – this reduces risk and enhances your profitability potential. 2. Know the Area Leading on from this, you need to become an expert on each area before making an investment. The property is only one part of the investment as the neighborhood, city, and region will also determine how much success you have. This means that you need to be willing to do your research and understand key aspects such as average rental and property prices, unemployment, the average cost of living, crime rates, and future development plans. 3. Use Hard Money Lenders Obviously, not everyone can afford to buy multiple properties, which is why you need to find the best way to finance your purchase(s). Hard money lenders like Sachem Lending will be a quick and easy way to raise capital whether you are looking for fix and flip loans, real estate loans, bridge loans, or new construction loans. These are usually short-term, secured loans that are quick to arrange, which means that you can often close within days. 4. Have an Emergency Fund You will quickly learn with real estate investments that something needs doing (especially when you have multiple properties). This is why it is important to have an emergency fund that you can dip into to cover any repairs or any other unforeseen expenses that might arise. 5. Treat it Like a Business One of the most important tips to keep in mind is that you need to treat real estate investment like a business. No matter what type of investment you are making, you should always act professionally and stay organized; otherwise, it can very quickly become something that is neglected and hard to stay on top of. Real estate investment can be a smart way to make money, but it is also unique and has its own challenges, which you need to be aware of. These tips should help you to find success as a real estate investor and hopefully enjoy the process, whether buying and flipping, renting, building, or any other kind of...
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How To Increase Brand Awareness

How To Increase Brand Awareness
Looking to improve brand awareness? Whether you are a new startup trying to establish your presence in an industry or you have been around for many years and are simply looking to create a stronger presence, there are a number of strategies to try which should help to increase brand awareness. When you are able to increase brand awareness, you can attract more customers, compete at a higher level and improve the reputation of your brand, so it is certainly worthwhile. With this in mind, here are a few of the best strategies to try if you are looking to increase brand awareness. Get Involved With The Community There is a strong focus on creating a strong online presence when it comes to brand awareness and while this is certainly important, you should not overlook the value of more traditional forms of marketing. Community engagement is an excellent way to increase brand awareness and attract customers from the local area as you can form strong connections, make a positive impact on your local area and establish your brand as an important organization in the community. Hosting events is one of the best ways to do this along with volunteering and partnering with other local organizations. PPC A fast, cost-effective and smart way to greatly increase brand awareness and to direct more traffic to your online website is with PPC. PPC will allow you to immediately become highly visible online and allow you to reach your target customer when they are looking for products/services that you can provide, but it is important that you use an experienced PPC agency in Manchester for the best results. The top agencies will be able to deliver the best campaigns, boost your sales and ensure that it is a smart investment for your business. Encourage Social Media Shares Social media is obviously a great way to get your name out there and to engage with your target customer, but it is also a platform that many brands struggle to use effectively. In terms of increasing brand awareness, the key is to encourage likes and shares so that you can reach the network of your existing followers. There are a couple of effective ways to do this, including: Social media competitions (like and share to enter)Creating and sharing high-quality contentBeing a source for news in your industryStanding for an important cause Partner With Influencers These days, one of the best ways to get your name out there and to increase your sales is to partner with influencers. Influencer marketing continues to grow at a rapid rate and this is because it is such an effective form of marketing and one that will allow you to reach a much larger audience, improve your brand reputation and attract new customers to your business. If you are looking to increase brand awareness, then these are currently the best strategies to try. No matter if you are a start-up or you have been around for a number of years, these strategies will help you to reach a much larger audience and enjoy the benefits that this can...
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5 Things Medical Businesses Should Consider Outsourcing

5 Things Medical Businesses Should Consider Outsourcing
Outsourcing as a concept comes up in a lot of discussions about things like customer service and IT, but ultimately, it’s something that can be done in any industry. Those who work in the medical industry could potentially benefit from outsourcing some of their functions, as it frees up more time for patient care, sales and other important things, and here are some areas you might want to outsource. 1. Logistics If your contribution to the medical industry is manufacturing or providing equipment, from large machines to PPE, then logistics are bound to be important. You need to get your products into the clients’ hands as quickly as possible, and in one piece too. Consider outsourcing to the experts in medical logistics from Rhenus High Tech, as they can find the best way to set up your system and get things from A to B quickly and inexpensively. 2. IT IT outsourcing is quite common, as a lot of industries struggle to find talent on their own shores, so need to look overseas. This can also save them a lot of money. In the medical industry, some of the IT that is outsourced includes: Data entryCodingCybersecuritySoftwareTechnical support If you work in the medical industry and have struggled with IT and need support, then outsourcing may be a good choice for you. 3. Accounting Medical businesses often have a large turnover, which means a lot of money that needs to be dealt with. Whether it’s filing your tax return or financial planning for the future, outsourcing your accounting functions makes a lot of sense. Not only does this save you money on accounting costs, working with an outsourced accountant can mean a faster turnover and great results. 4. Admin Day-to-day admin can be extremely annoying and time-consuming. Whether it’s sending out reminder letters or updating records, your admin team will no doubt be very busy keeping up to date with your admin needs. Outsourcing admin saves you so much time. You simply send all the little pieces of work you need done to a central admin base, and it’s sorted out for you, with the completed work simply e-mailed back or uploaded to your server. 5. Manufacturing Many of the skills needed for manufacturing can be difficult to find locally, and for some medical companies, it makes sense to have manufacturing processes done overseas. While this can make importing goods into the country more complicated, it can overall save you money, as parts and labour costs are often cheaper. Manufacturing overseas can also be more efficient at times. While you have to factor in shipping times, working with skilled people overseas can get your jobs done faster, so overall times can be lower, and you can have a better turnaround. If you are looking to save time and money, then outsourcing can be extremely helpful in the medical industry. It means you can get more important things done and focus on what matters, knowing that the little things are...
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Why you need to protect your company from online crime

Why you need to protect your company from online crime
The world of work has changed considerably over the last 30 or so years. From the relentless pace and inventiveness of technology to the widespread adoption of the internet, email, messaging, and video apps, it’s almost impossible to think of any company these days that doesn’t rely on online services at least to some degree. As the boundaries between the real and virtual worlds continue to blur in both our personal and work lives, so our reliance on online tech continues to increase—and will do so even more in the future. However, while most of us use the internet purely for good reasons, there is an unfortunate dark side to the online world—a world filled with nefarious online criminals who are all too ready and willing to exploit our data. Cybercrime—the greatest risk facing companies today In a recent survey among company owners and bosses, the majority cited the potential for exploitation through cybercrime as their greatest fear and danger facing their firms. Online crime has been growing exponentially for many years and the revenue generated by cybercriminals is expected to tally $6 trillion in 2021 (doubling in value since 2015). Moreover, industry experts suggest the costs associated with online crime will continue to rise by 15% year on year for the next five years—reaching a mindboggling $10.5 trillion by 2025. If you haven’t already, now is the time to act If your firm operates online to any degree, chances are high that you will have already found yourself a target of online crime—whether that be a hacked website or a more troublesome problem such as an SQL injection attack. What is SQL injection, you might ask? In short, an SQL injection is where the hacker identifies and exploits a weakness in your SQL database permission settings to gain access. SQL (structured query language) databases use statements to query data—typically executed from a web page. In an SQL attack, the hacker will execute queries that can add, read, change, or delete data stored in the database. Of course, SQL injections are just one form of attack used by hackers. Other very common types of attack include malware (and ransomware), Man-in-the-middle attacks (MITM), distributed denial-of-service (DDoS) and phishing attacks—to name but a few. Steps you can take to protect your firm If your company is like most these days, you likely rely on your website, email, and network for everything from file storage to staying in touch or allowing collaborative working. Industry experts now suggest data is the most valuable commodity in the world, far outweighing the value of oil or gold. Your data is likely the lifeblood of your firm—most certainly not anything you should be taking chances with. In truth, if you’re looking for the most robust protection against online crime, you should look at handing control of your online services to a professional security contractor. Not only will a dedicated firm take steps to ensure your protection, they will also perform a full audit on your existing network to identify possible threats or loopholes which might provide unwarranted...
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