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CEO – Chief Executive Officer

Chief Executive Officer : The highest ranking executive in a company who is responsible for a company’s operations , usually the President or the Chairman of the Board.

Chief Executive – Architect of an Organization:

An architect brings out the aesthetics of a building by infusing soul into spaces through his thought process. Likewise a chief executive (CE) is the most important architect of an organization who is responsible for designing and building all aspects of strategic management right from formulation to evaluation of strategies through thought management.

He has multifarious facets to exhibit and designations to be withheld, such as the managing director, executive director, president or general manager in business enterprises.

As the chief strategist, he plays a pivotal role in strategic decision-making too. Due to the significance attached to the post, researchers and numerous authors have attempted to redefine their roles, functions and responsibilities from time to time.

This is quite understandable since the CE of an association plays the most vital role in determining whether an organization has chosen the right path towards success.


Chief Administrator:

He might also be called as the organizational leader or builder; chief administrator, implementer or coordinator and communicator of organizational objectives; he should don various roles in the likes of motivator, personal leader or mentor, depending on the function he is anticipated to perform by the management. Every chief executive does not and need not personify all the above cited qualities: but a good chief with high business acumen and an eye for detail can definitely fill the bill over a period of time.

Major roles and responsibilities of a chief executive:

  • Enunciation of Corporate Philosophy -with the help of his team members the chief executive must try to set the company’s goals and objectives and supporting strategic moves must be planned from the bottom level to the top. Clues from the external environment must be taken into consideration before making the necessary moves.
  • Growth-all the CE’s are expected to be growth stimulators. This can be accomplished by setting targets which have to be dealt with within the stipulated time period. Employees can be involved in this process to set short term objectives followed by periodical reviews with management executives to evaluate the success rate of the projects undertaken. The expertise and interest of the CE helps to infuse motivation and enthusiasm amongst the work force which results in quick completion of targets.
  • A chief executive is responsible for both external and internal functional responsibilities. His role cannot be confined to a particular sphere of action as he is expected to be a generalist in order to manage effectively and be self sufficient once he reaches the top.
  • Self-management and management of time are very important.
  • Outgoing and should possess charisma
  • Other parameters like age, intelligence, education, functional background and experience are also scrutinized when a company likes to choose its chief strategist.

A CE performs the strategic tasks- actions which are essential to provide a direction to the organization in order to achieve its purpose. He is the key person in setting the mission of the organization, deciding the objectives and goals, formulating and implementing the strategies and in setting a concrete ethical prototype to enhance the quality of the system as a whole.