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Social Media Marketing Strategy for Small Business 2021

Social Media Marketing Strategy for Small Business 2021

Jay Baer, the founder of Convince & Convert, once said: “Make your marketing so useful; people would pay for it.” While we couldn’t agree more, this statement indicates that it’s not just about marketing; it’s about good marketing as well when it comes to growing your brand.

Whether it’s social media marketing in CT or in LA there are certain strategies that work in general.

Social media with 4.66 Billion active users in 2021 (according to Statistica) brings a lot of opportunities for businesses when it comes to marketing.  In this article, we will take you through some techniques; that can help you make the most out of your social media marketing campaigns.

Below are 5 tips or strategies to keep in mind while designing a marketing campaign on social media.

Strategies You Need to Know!

1.     Develop a smart plan

This might seem pretty straight forward but its’ something; many ignore.  When you start out with a plan, you know what you are doing and why. Taking a step without a plan is like traveling on a ship without knowing your destination. Without a clear and realistic goal, you are bound to get lost and fail!

Start out with a plan; that is smart. Smart stands for specific, measurable, achievable, relevant, and time-bound. When you make a plan, it should be on point and not vague. The plan should also be measurable so you know what you need.

It should be achievable and not unrealistic and relevant as you shouldn’t waste your time on anything irrelevant or unimportant. About time bound, you should respect the time you have and should know how much you need for each step.

Let’s take an example. You set a goal of having 1000 followers in 3 months on Instagram and post content accordingly. You will know what you want to do and how much time you have if a goal is in place rather than shooting arrows in the dark.

2.     Follow metrics and check reports

When it comes to marketing, performance metrics like the number of likes, followers, retweets, etc. are crucial indicators of how well you are performing. While some metrics might show positive growth some might not. It really comes down to what helps your brand grow and what helps you make the best decisions.

Let’s talk about another example. Steve’s Hot Dogs, a St. Louis-based restaurant had an event. They marketed it well but focused more on their neighborhood. As a result, they didn’t get many Instagram or Facebook likes but their sales tripled. 

So when it comes to metrics, you need to decide what to focus on more than the other. To have in-depth knowledge of each metric, checking reports and comparing metrics is important. Thus make sure you keep checking reports regularly so you can spot issues beforehand and are aware of your marketing status.

3.     Understand your competition and collaborate

There is a famous saying: “Keep your friends close, keep your enemies closer”. While keeping friends close is great, keeping your enemies close lets you know what threats might come your way. Applying that to marketing, you must know what your competitors are doing so you can perform even better.

One strategy you can use is to spot the top three competitors and check their social media to see how they market their brand. Check the platforms they use how often they post, what they post, the responses on their posts, etc.

While competition is a reality, you should also benefit from it. You can work together or approach influencers to market your brand. Apart from marketing or raising sales, you can also build brand reputation and become a part of a wider community!

4.     Use the tools that matter

While there are many tools out there, you need to know which tools work for you! Tools like HootSuite, help you check your messages and mention rates of all your social media accounts on one dashboard. To create catchy images you can use Canva or VSCO. People respond more to images, so the right tools can greatly help you.

Best Digital Marketing Tools 2021

Bill Gates once said: “Content is King” and it really emphasizes on how important it is. The statement tells us that one should work on quality content as people will never respond to a post that seems low quality and useless. To collect content in a productive manner that you can later share; try using tools like Pocket or BuzzSumo.

5.     Try to identify your audience

The example of Steve’s Hot Dogs given above, tells us how knowing your audience helps in getting the results you want. They knew that their neighborhood is an ideal market for their brand thus they worked more to get responses from that area.

If you know your audience, you can provide them with better content, products, and services that they would genuinely like. Try to understand and categorize your audience by collecting data of your customers and the audience that follows you on social media.

Try to understand people’s opinions about your brand and your competition by monitoring hashtags and keywords. Once you do that you will find more hashtags and will get a deeper insight into your customers and your ideal audience.

Afterward, try to understand what platforms your audience uses and what they expect from such channels.


In this article, we went through 5 strategies you should work on to benefit from your marketing on social media. Start with a smart plan and keep checking metrics and reports to see if you are on track or not. Along with that, keep an eye on your competition and collaborate to get optimum results.

To improve engagement and customer satisfaction use the tools that will give you quality results but make sure you are more focused on your target audience. Apart from these tips, there are lots of resources on our site that you should look.

We recommend you check out more articles to deepen your knowledge and to understand the importance of various mentioned strategies.