The combination of data analytics and cloud computing is so potent that it may boost business income while lowering investment expenses. There is little doubt that the rise of e-commerce or electronic commerce has completely changed the operating models of firms across industries. MSME’s are the backbones of an economy MSME or micro, small, and medium firms have been the backbone of the Indian economy- creating jobs and contributing considerably to the country’s GDP. “Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.” Geoffrey Moore Small businesses in particular have discovered a new way to sell their products and services as well as broaden their reach to include people from all across the country and across borders. Introduction of the internet and e-commerce platforms has greatly expanded the breadth of these businesses’ clientele. Use Data Analytics to track return on investment Data analytics another digital development have made it possible for MSMEs to track the return on investment – R O I . Businesses can obtain and analyse crucial client data, such as time spent on each web page, orders placed, and transactions made over time. This assists them in making necessary changes to their marketing plan/ product listing etc. As a result, they can improve the whole consumer experience. What is predictive analytics? Predictive analytics is the science of converting data sets into forecasts and decisions. It is a subset of advanced analytics that uses current data points to estimate the possibility of specific events and provide company leaders with a blueprint to follow. Predictive analytics technologies can be used to predict the success of future products, reduce customer turnover, and detect and prevent fraud. Every firm from apparel retailers to aeroplane manufacturers needs to be able to turn data into actionable insights in order to survive and...

8 Habits to Keep Yourself Motivated with A Strategic Online Business The online clothing business is growing in its reach for a great many reasons. First of all, individuals are living a busy life, and shopping online saves a significant amount of time. Also, the ecommerce industry is a growing culture, and conventional retail therapy is a dying breed. That is why the clothing brand that you have developed deserves a robust online outlet so that it can get its true admirers on the internet cloud. Here are a few habits that will help you reach success with online business and help you win the online shopping sphere. 1. Online Entrepreneur and the Balance of Success: The Internet is a unique realm where overnight success and endless failure are both equally probable. The main factor that differentiates the successful online entrepreneur from a failed online seller is the fact of tricks up their sleeves. The entrepreneur who has cracked the code to online success will achieve success beyond belief while the one who struggles with grasping the main concepts shall falter. In a word, that trick has to be named as ‘effectiveness’; the reason being that the online strategies that you implement have to be useful for your online plan to be effective. So here are the habits that will increase your effectiveness in creating an online sales and marketing strategy. 2. Improving E-Commerce Experience: Any online marketing and sales venture are only as good as the experience that the customers are getting from the rand. E-commerce like Linen clothing for women sold online is an endless venture where customer complaints, order deliveries, and other issues crop up on an everyday basis. Make sure that you have a smooth and continuous process to ensure that the customer service that you provide is going smoothly. Whether you are managing e-commerce yourself, or have people in place, make a habit of sticking to your customer engagement regularly. Word of Mouth: The online community is the new local community. A right word of mouth and an honest review from the customer is the key to a successful trust-building exercise online. The more satisfied and trusting customers you have, the better your brand will perform. Strong Brand: The brand that has a reliable customer service also has a robust online identity. The customer service representatives also feel energized to work in the brand if they know that they are closely supervised and are held accountable. 3. Know Your Business: Many businesses are launched online without any need for more in-depth knowledge. The reason being that as long as you have a consumer base and the product in hand, all you need is a shipping option, and you are good to go. Your product will take off, and your company is ready to sell its products. But that is no reason not to understand your funnel process thoroughly. Make sure that you know all the minute details of your business and keep in touch with current and upcoming technological and marketing options for your product type. This will allow you to experiment frequently and expand your business when the time is right. Network: We cannot emphasize this point enough; networking in your field is crucial to success in the ventures you are undertaking. There is a great need for ensuring that you have proper connections in your industry because they are continuously needed in business conduction. 4. Business Evaluation Metrics: The metrics that are commonly used in the evaluation of the business are crucial to the success of the market itself. These metrics are scientific methods devised to ensure that the company is objectively...

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This list of top ten ecommerce tips will give you a fair idea on how to boost your online sales by tapping the emotional triggers of the consumers. Lead Generation and Conversion What are the Emotional Triggers that Make Customers Click and Buy? “People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction. Brian Halligan CEO, HubSpot. Consumer behavior is a hotbed of psychological research as it ties together issues of communication (advertising and marketing), identity (you are what you buy), social status, decision-making, and mental and physical health. What makes them Click and Buy Online? Have you ever given a thought about why customers leave your site without buying? You’ll be amazed to know the reasons behind all the lost customers for trivial but expensive mistakes from your end. Ok! Shoot…Let us cruise through one by one… There has never been a better time to start an online business. But starting and running a successful online store is hard work with many steps and decisions that need to come together at the right time.  To help, we’ve put together a comprehensive resource list, hand-selected from our best content. This list will show you how you would research, build, launch and grow a profitable ecommerce business. 1. You Must Ask The Customer To Buy Now If you want customers to “buy now,” you should ask them to do so. Buy now is explosively powerful because shoppers are highly prone to making impulse purchases. Once you realize that this is common shopping behavior, you’re ready to ramp up your “buy now” strategy. Marketing researchers have discovered five major factors that cause a customer to “buy now”: 1. An overwhelming attraction to the product. 2. An intense need to buy the product at once. 3. Ignoring negative consequences that may arise from the purchase. 4. A feeling of excitement at buying the product. 5. Conflicting feelings of indulgence and self-control. 2. Use Models People Can Identify With If you’re selling clothing, jewelry, or accessories, one quick way to create a connection to your customer is to show your stuff on people they will identify with and like.  Personal Branding Photoshoot Ideas This doesn’t mean you need to book Russian supermodels; it’s best if they look like your customers. This might mean funky and cool, like So Worth Loving. 3. Social Links People are more likely to purchase something if it’s recommended to them by someone they know and trust.  Grow Your Business with Content Marketing So make sure that your product pages have links to Twitter, Facebook, Pinterest, and Google+ so that your customers can tell their friends about the great product they just found on your site. 4. Drive Sales with Persuasive Video Marketing They are the stores that have created consistently great video content around their products without spending fortunes on production. You too can match the quality of most of these videos using a good camera and a steady tripod, or with a single videographer. If you have a good video marketing strategy, it’s possible that you too can build a seven-figure business based on Youtube marketing. Successful stores have created the videos that people use to consult whether or not they buy their products. Need to figure out how to properly brew coffee? Watch the videos of Transcend Coffee. Need to know how to prune a fruit tree? Check out the videos of GrowOrganic Peaceful Valley. 5. Build A Massive Following On Instagram Used correctly, Instagram can be a highly-targeted, visual advertising channel for your brand. In fact, in a recent study it was discovered that Instagram provides...