What is Content Marketing? This is a simple and clear intro on content marketing and how to make it work for your business. The best way to promote your product and make it known amongst the right target audience is enroute content marketing.  Creating relevant and useful content spun around with your product or service serving as the focus point will yield the desired results within a short span of time. What Would be the Desired Result? Of course, it is profitable customer action through undivided engagement. The information you provide must be comprehensive in supplying all the necessary details that will encourage the customer to make his buying decision without an iota of doubt in his mind. Your product/service should always aim at offering a holistic solution in the long run rather being a temporary relief measure. Read the following: A great resourceful article from Modelfa.com whose main purpose is to support financial advisors as they grow sustainable businesses, increase their visibility, and change their clients’ lives. Why Content Marketing? It is but mandatory to create a website that speaks for your product or service and helps the business to sell by itself. So, what are the elements that you should focus upon while creating this online tool that will attract thousands of audience? BLOG – Do have a blog for your website. Concentrate on quality as well as quantity. More the content, more the traffic. SEO- This is the most important entity when it comes to better search engine ranking. You have to showcase your presence in the market when the user types in the keyword while going for a product buy. Maintain a strict schedule for blogging – consistency is the key to survival. Encourage social sharing on your blog- original content always finds its way into the social media circle and once your content gets positive impressions, no looking back. Try to provide innovative information in your press release and don’t forget catchy headlines are good catches. Ok now… What NOT to Do? 👉Don’t be too salesy…you know what I mean… try to impress the audience with your informative and educational content and do not explicitly promote your brand. Lead the buyer through all the goodness your product/service has to offer and let the buying decision be the natural choice. 👉Tailor the content that will be an apt solution for the challenges and issues your target audience is facing rather than creating generalized information. I tell ya… it works like a charm. This can be done only after proper research on the interest and preferences of your target demographics. 👉Though SEO is an integral part of the search engine rankings… “Keywords can definitely not become kings.” If you go overboard with keywords and not focus on the content, people will find it artificial and the message will not cut across. 👉Don’t give monotonous content…develop a content marketing strategy with a right balance between text and visuals. Know what the audiences expect from you and give it consistently. 👉There should be a natural flow in your content and the tone should match the mood of the prospective...

YouTube is no longer a mere source of entertainment; it has matured into a medium to promote businesses. The statistics from YouTube show that more than 1 billion unique visitors use the site every month and more than 6 billion hours of videos are watched each month.The number has increased by 50% in one year. And that’s not all; 100 hours of videos are uploaded every minute on YouTube. Start with asking yourself some basic questions 1. Why do I start? Am I passionate about this topic? Before uploading your first YouTube video, you need to understand why you’re creating a channel in the first place. Is it to make money with AdSense, or to perhaps create a future book deal? Is it aimed only at financial gains? Or is it a way to indulge a hobby of yours? Whatever the reason for starting a YouTube channel, make sure you understand your viewers’ expectations and what your “success” should look like. That will give you a goal to strive towards, and will further encourage and push you to reach that goal as a vlogger on YouTube. 2. Who will watch my videos? In order to make your YouTube channel a success, you need to know your viewers and subscribers. This means getting to know your “target audience” (or those who’ll be interested in watching your YouTube videos). It’s important to know what the interests of your potential viewers are. Once you are sure who your audience is, you can then create relevant and entertaining videos suited to satisfy their interests. And the more relevant that your videos are to your viewers, the more likely they’ll be interested in subscribing to your YouTube channel. 3. What type of content will I create? Be different. Be unique and original. Come up with a great idea and stick with it. YouTube views may pick up slowly, but targeting one particular niche, one sect of individuals, will go a whole lot further in the long run. It’s your channel. Make it something that identifies with you. It’s important to recognize that being really successful on YouTube isn’t easy. There will be setbacks. There will be failures. Those hoping to create a popular channel on YouTube need to be patient, persistent, and positive, and they need to keep their mind open to constant learning. 4. How to make my videos interesting? Open with a teaser: It is the first few seconds of the video, which can engage the viewers. Try to create a mystery and intrigue in the beginning of the videos. You can also introduce an interrupt, something that people do not expect in the video to engage them. View this post on Instagram A post shared by ManagementGuru (@managementguru) 5. How to pick a unique name for my channel? The next order of business is to pick a channel name. Take some time with this. Your channel is going to stick around for awhile, so you want to pick a name that holds strong association to your brand and identity, something unique that people will remember you by. Once that’s done, it’s time to set up your profiles. In order to build your audience, you will need a social presence online. You most likely have this in the form of Facebook, Twitter, etc., but make sure you are active and that your user name is available on all of them. Let people know you are out there and willing to take the time to build brand and trustworthiness. Videos and YouTube Play a Huge Role in Social Media Marketing Clearly, YouTube (and other visual channels like Instagram) is playing an increasingly important role in social media, especially if you are...

A Beginner’s Guide to Start and Run a Profitable Blog I need to tell you that this is an out-an-out curated post but with all the juicy points for the benefit of bloggers. Too much information is always overwhelming, so let me get ya the creme de toppe’. What Does it Take to be a Great Blogger and Money Maker as Well? Well, there are many strategic viewpoints and suggestions from pioneer blogging experts which makes your work simple. You have to be sure about your plans for the blog – niche, target audience, business model, social media promotions, social media scheduling, content marketing and many more… YouTube Automation – Earn Passive Income on YouTube Without Showing Your FaceUdemy Affiliate Partner Don’t you worry… There is a set template for every kind of blog and all kinds of blogging activities. You have to just follow through but ofcourse infuse it with your own creativity. So, Shall we….. The number one factor is to set your specific goals. Create Strategic and Well-defined Blog Goals If you started your blog with a loosely defined plan, then what you have is an erratic content strategy at best. Without clarity in direction, mission and strategic goals, you’ll limp along. Want to create your blogging goals? Start with this goal setting worksheet. Essential Blog Questions to Answer 1. What is the very purpose you want to blog? The best tools, resources, and tips from a full-time blogger to help start a blog and make blogging a career. – Blesser House 2. What will a blog do for your business or what has it done so far? Look down the road – 3, 6, 9 months. Like any startup, new bloggers need to create a website, build a brand, find their tone, and attract followers, all on a shoestring budget. Trust us, that’s even harder than it sounds. –Stylecaster 3. Who will read your blog? Be specific about your reader and potential customer. SURE, blog traffic definitely helps to get more eyes and potential sales/clients BUT if you get these eyes onto your blog and aren’t using proper strategies to turn them into loyal readers who want to purchase what you are selling, then it defeats the purpose! – Boss Girl Bloggers 4. How will you stay consistent? Who will help you achieve your blogging goals? It’s not good practice to change permalinks after the post or page has already been published. Once your page or post is live, people might share it, link to it, email it or even write it down. – Mashable 5. How does a blog support your current marketing efforts? You can have the best website, content or product in the world, but if no one knows it exists, you won’t get very far. To be successful, you have to connect with people — your target audience a.k.a. ideal customer – Websitehowto 6. What’s your writing style? Are you serious, straightforward, funny, data driven, silly, witty? While there’s no right or wrong way to blog, great content is the key to blogging success. But share-worthy content isn’t always easy to come up with or create, is it? Today I’m coming to the rescue with 50 blog post ideas that you can use to provide your readers with quality content and keep them coming back for more. – Elleandcompanydesign 7. What will your marketing funnel look like? e.g. How will your blog create business opportunities and drive sales? In this post I’ll be sharing the five strategies that we’ve used to turn my once hobby blog into a six-figure income-producing business. – Justgirlandherblog So, these are the baby steps you have to take and be cautious about. Take one...