How to Create the Perfect SEO Content? Write the content for the readers and not for keywords: Write your content for the readers based on the topic and related keywords you have researched meticulously and elaborate the topic. Add variations, synonyms and connected words throughout the content to make it more natural and at the same time SEO friendly. But it is worth paying to do the keyword research to find the kinds of words people actually use. Optimize your keyword: See to it that keywords are present in your URL, page title, start of the blog post, within the first 100 words, in your image alt text and in your Meta description. Yoast SEO wordpress plugin suggests all these things by default to guide you through SEO OPTIMIZATION.   Read: Long Tail Keywords Create content 10x better than your competitors: Make the URL shorter: URL’s ranking #1 have only 50 characters on an average Include graphics, animations and videos: Interactive content creates 2x better engagement than static content. Create a better title which affects page ranking to a greater extent Make it simpler to read: The average Flesch readability score was 76.59, easily understood by 13 to 15 year old students Page rankings #1 had 15.8px font size on an average Make it faster: Don’t include lot of scripts and iframes in the homepage which might slow down the loading time Make it more visual: The average article ranking #1 has 9 images Make it more structured: Users want their answers fast as well as in a precise manner, say, in a bulleted list form 78% of the time Try to source professional photos or make your own infographic. Canva is the best site for beginners and pro’s to beautifully create designs at their own will Articles having images every 75 to 100 words get the most shares Floating share buttons increase the blog traffic by 27% Make it more linkable and shareable: Include relevant outbound links and lot of internal links; internal links make the readers stay in your website longer and relevant outbound links increase the authenticity of your blog/website Make it longer and resourceful that will help to increase the page ranking. Write well researched, planned and supported content for your audience How to format your content? Break your content into small sentences and paragraphs and make use of headings and sub-headings (H2, H3 etc.) Include quotes and tweetables to make the read more interesting and shareable. Sometimes your audience wants something shorter – or even different like podcasts and videos. Write your content for people first. But also remember you need to optimize for keywords too to get traffic from Google. How do you find a way out with content marketing? Set Objectives: Be clear about what you or your company wants to accomplish through content marketing. What are the objectives you have in mind to be realized through content strategies Define Your Audience: What would your audience want to read, attend, see or listen to and where are they? Create a content plan: Creating and scheduling a content calendar is very important to make your presence felt amongst your audience. Consistency is the key when it comes to beating your competitors. Be Tactical: Take care of your SEO, SOCIAL REACH AND PUBLIC RELATIONS to have a better reach Test and Analyze: Measure your response by tracking and reviewing your analytics and then refine your content based on the...

Why Content Marketing? Your first question when you read this blog post might be, “Why Content Marketing? Why is everyone talking about having a solid content creation, content marketing, and content strategy plan?” The answer is simple: Content bridges the gap between customers and companies. It is the seamless way to establish your presence in the market as well as in the minds of customers and clients. Content tells the story of your brand, accentuating the pain points of your customers and how your product or service solves them. Nowadays, video content makes it easier to convey your message quickly and effectively. Think about how many of you solely depend on Google Search or YouTube to find answers to your questions. Based on your content preferences, you have countless options to explore your quest. For instance, people go to Pinterest to gather ideas on topics they want to learn more about or plan to shop for. You should know, Pinterest is not only a magnificent search engine but also an unending source of SEO keywords. Similarly, YouTube is a massive search engine that holds and generates a vast amount of content, where you can find answers to almost anything you can imagine. Now that we’ve established the importance of content marketing, let’s dive into some key metrics that will guide you if you are a content marketer or blogger. Here are 25 awesome insights on content marketing for 2024-2025, including some key statistics: Personalization is Key: Personalized content can increase engagement rates by up to 72%. AI Integration: 72% of B2B marketers use generative AI tools to brainstorm new topics and create content. Video Content Dominance: Video content is expected to account for 82% of all internet traffic by 2025. Short-Form Videos: Short-form videos, like Reels, Shorts and TikToks, are gaining popularity for their high engagement rates. Interactive Content: Interactive content, such as quizzes and polls, can boost engagement by 50%. Content Repurposing: Repurposing content across multiple platforms can save time and increase reach. Voice Search Optimization: With the rise of smart speakers, optimizing content for voice search is becoming crucial. User-Generated Content: Encouraging user-generated content can increase trust and authenticity. SEO and Content: 90% of marketers include content in their SEO strategies to improve search rankings. Data-Driven Decisions: Using analytics to guide content strategy can improve effectiveness by 60%. Content Quality Over Quantity: High-quality content is more effective than producing a large volume of low-quality content. Mobile Optimization: Ensuring content is mobile-friendly is essential as mobile traffic continues to grow. Content Distribution: Effective distribution strategies are as important as content creation. Influencer Collaborations: Partnering with influencers can amplify content reach and credibility. Content Themes: Organizing content around specific themes can improve consistency and focus. Sustainability Content: Content focused on sustainability and social responsibility is resonating more with audiences. Email Marketing: Personalized email campaigns can achieve higher open and click-through rates. Content Automation: Automating content scheduling and distribution can save time and resources. Visual Content: Infographics and visual content can increase engagement and shareability. Content Communities: Building communities around content can foster loyalty and engagement. Content Audits: Regularly auditing content can help identify gaps and opportunities for improvement. Storytelling: Effective storytelling can make content more relatable and memorable. Content Diversity: Diversifying content types (blogs, videos, podcasts) can reach different audience segments. Content ROI: Measuring content ROI is crucial for understanding its impact on business goals. Emerging Technologies: Staying updated with emerging technologies like AR and VR can provide new content opportunities. These insights should help you stay ahead in the content marketing game for...

Start Your Own Business Questions to ask before starting a business in 2015 While you can’t prepare yourself for every aspect of the entrepreneurial lifestyle, here are six important questions to ask before you quit your day job and dive in: What’s your motivation? How developed is your business savvy? How thick is your skin? Do things need to be perfect? Are you willing to get your hands dirty? What’s your financial situation? The problem is that wanting to be the boss or make lots of money generally aren’t viable reasons for launching a business. A true entrepreneur starts a business in order to improve people’s lives and contribute value to the world. What’s your business idea? Are you solving a common pain point or making someone’s day better? The drive to add value will sustain you when times are tough. A great product idea isn’t always enough to make a great business. Just because you develop something cool doesn’t mean that customers will instantly bang down your door to buy. When you are passionate about what you do, it is hard not to take criticism personally. And yes, it sucks to get a bad press review, rejection from an incubator program or negative feedback from customers. However, bad news and rejection are part of the game, and you can’t afford to dwell on the negative or take anything personally. When you work at a company, you can call someone else when your email isn’t working, you run out of printer ink or you need to set up a customer event. However, in the very early stages of your startup, you will typically need to handle most of these activities yourself, from tech support to sales to IT. Depending on your business type, it can realistically take anywhere from six months to six years to build out your business, gain traction and turn a profit. You need to ask yourself if you have both the patience and financial situation to weather this kind of time frame. NELLIE AKALP Want to be Your Own Boss? If you have always wanted to be your own boss, there has never been a better time to start your own business and make 2015 your most fulfilling year yet. Instead of talking about taking the next step, why not set yourself a timescale and think about some key decisions, spend time developing your idea and see if your business ambitions are truly viable. Before you do anything else, you need to be really honest with yourself and ask: am I truly cut out to start my own venture? You need to be calm, clear-headed and rational. When thinking about starting a business, passion and enthusiasm are essential but you need to think with a business mind at every stage. You have to take a step back and try to be non-emotional when deciding if you’re ready to go it alone. Try and look at it in the same way you would if you were advising someone else. The best advice I can give is to essentially interview yourself. Would you back yourself to lead a company? Make sure you seek as much expert outside advice as possible: it’s no good asking the opinion of a friend or family member if they have no idea about your sector. Seek advice from others in your industry. Businesses that have mentors are far more likely to still be trading after five years than those that don’t. James Caan 18 Ways to Sink Your Startup Successfully building a startup can feel like the sort of thing that requires planets aligning. Screwing up a startup, however, is incredibly simple. Some entrepreneurs...