I would like to list 7 key metrics for you to understand how Instagram algorithm has changed and how it works now in 2024. This will help you in focusing on what needs to be done with some clarity. Lets go. Hashtags ruled the kingdom, but now… I know we all went bald in an effort to catch hold of the right hashtags to take our posts/content in front of the right audience. But now hashtags take a back seat – while still they play a pivotal role in reaching the target audience , you need not scramble for 30 hashtags. Instagram advises creators to use between 3-5 hashtags on their posts. A later study has revealed that the highest count need not surpass 20. Captions weren’t crucial but now… Engaging captions are very important when it comes to Instagram as they increase interactions and are your key to discoverability. A strong caption will lure your audience compelling them to look what you have to offer in your reel / story/post. Negative captions sometimes work best for you. SEO had minimal impact but now… SEO keywords are growth game changers. The better your SEO game, the better the algorithm matches users’ queries with your content. One-type content was popular, but now… Using multiple content formats like reels, stories, carousel posts, live intreactions make people want more of your stuff. You have to make them feel your personal/business brand’s presence consistently yet subtly. Collaborations fell flat but now… Collaborations or Brand partenerships are the vibe of the day. If you are able to pitch your request for sponsorship bang-on, you are a winner. It all boils down how you have structured your Instagram account, your niche and follower count. Sometimes “follower count factor” becomes completely nullified if you have amazing skills that the sponsor needs. Follower count was the obsession but now… Community engagement is the new focus. You must be able to keep the visitors in your channel /page longer. For this to happen, you should have friendly chit chat with your followers, DM to their queries immediately, even visit their accounts and show your appreciation in return. Likes were the growth metric, but now… Saves and shares are the KPI’s when you want to gauge the success of your work on Instagram. The more your content is saved and shared the more is your reach. The ROI is practically measurable in this platform through the insights. How to “Beat” the Instagram Algorithm in 2024 #1: Consistently Share Instagram Reels #2: Encourage More Interactions with Instagram Stories Stickers #3: Drive Conversations with Engaging Captions #4: Add Hashtags and Keywords to Your Posts #5: Ask Followers To Add You to Their Favorites Feed #6: Cross-promote Your Instagram Content #7: Use Instagram Analytics to See What’s...

As of January 2020, Instagram has reached 1 billion active users per month. The most important news about Instagram is-it is growing faster rather than Facebook, Twitter, and Snapchat. Almost 25 million active business profiles are on Instagram. With 200 million Instagram users, at least following one business account on Instagram. One-third of the most viewed stories are related to the business. Here are 9 Simple Instagram Strategies that can help boost your sales using Instagram. Without delay, we will start!  1. Use Lead Generation Ads on Instagram If you want to run the lead Generation ads, you will need to create an Instagram business profile and create a Facebook page. In both social media, you can see the Ads Manager for creating the ad campaign.  You will start by selecting a lead generation ad for your marketing, set an objective, and naming your campaign. Facebook builds the process for creating an ad with simple steps: Select your marketing objectiveTarget your audienceChoose your placementGive your bid (based on your opinion)Select the ad formatMake your lead form Picture Info Courtesy: @sociallyng 2. Optimize Your Instagram Bio Most marketer’s questions are, “where can I place the clickable links in Instagram posts?”. The answer is that you can’t add any links to your posts. It’s a drawback of Instagram, but you can add the link in the bio. Some pretty tremendous things can be done with only a single clickable link. A great and unique optimized Instagram bio is crafted with your target audience in mind. For example, one of the Instagram profiles, “ASOS” has millions of followers. They always encourage their audience to share the user-generated content with the hashtags #AsSeenOnMe to get featured on the ASOS Instagram feed.  If you want to boost your sales on Instagram, you must optimize these three elements: Profile imageContentLink 3. Use Instagram Stories Almost more than 500 million Instagram users use the stories section daily. 70% of Instagram users view the story on their account. Over 25% of Gen Z and Millennials use Instagram stories to find services and products. Based upon these statistics, you now know the importance of the Instagram story views. If you want to increase your Instagram story views to engage the audience with your content, you need to create engaging stories! You know that you can make an organic story for your followers, and Instagram story views will disappear after 24 hours. Unless you have, not less than 10K followers to your account, you can’t add links, which means the link to bio approach is only a primary option!  4. Go Instagram Live: Instagram has an in-built sense of urgency to make live videos. When you go live on Instagram, your followers can get the notification, and the video shows on your Instagram stories. In this way, you can directly interact with your loyal fans and followers. But, once the Instagram live is gone, it’s gone. There’s no more option to get back and watch it later. Doing live sessions on Instagram will help you to promote your brand or product to the users. Hereby, you both are creating the conversions at the moment.   You can do some concepts on Instagram live: New product teasersProduct LaunchLive Q&ASocial contestsFriendly convo  5. Share User-Generated Content (UGC) Instagram is an excellent platform for sharing user-generated content to take advantage of the engagement and the social proof that brings the valuable content.  User-generated content (UGC) is content text, videos, images, or product reviews, etc., which is created by the viewers rather than the brands. Many brands will share the UGC on their own social media accounts and other marketing channels to increase the...