Awesome Social Media Quotes to Guide Your Marketing Strategy A strong Social Media Presence is inevitable to grow your business now-a-days. If you are not part of the mayhem, people are not going to remember you. Say, if you are a blogger and you post some 2 to 3 articles per week, it is not enough. The point is, are you smart enough to reach the right target audience which is never possible without the help of social media. Look at all these social media strategists and their insights – Full of experience and first hand information. Personally I love Twitter platform as it offers boundless possibilities to meet new faces and gather huge contacts in no time. The interface is simple but very effective and suitable for all kinds of businesses. You can cut across your message in a single powerful headline ofcourse with relevant hashtags.     Quotes have always inspired me and now my focus is on social media marketing which is the rage of the century. I thought of picking up some really useful and interesting quotes on social media by some popular social media hooligans. These will definitely open your eyes on the subject and make you understand why it is difficult for businesses to thrive without establishing their online presence through social media networks. Sean Gardner @2morrowknight “Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence” 4 Ways Travel Enhances Your PersonalBrand and Informs Your Worldview http://t.co/aZFgbhAbnq ttot RT @Linkedin pic.twitter.com/ngSa9eS9Mr — Sean Gardner (@2morrowknight) April 3, 2015 Aaron Lee @AskAaronLee “These days, social media waits for no one. If you’re LATE for the party, you’ll probably be covered by all the noise and you might not be able to get your voice across. It could only mean that if you want to be heard by the crowd, you have to be fast; and on social media, that means you have to be REALLY fast.” 5 Battle-Tested Tactics for Getting ROI on Social Media (Show Your BOSS!) – http://t.co/92l8enSV5y pic.twitter.com/50kRy08Aw4 — #Aaron Lee (@AskAaronLee) September 9, 2015 Jeff Bullas @jeffbullas “Social media is a hungry beast. The social networks require constant feeding. They need to be thrown a diet of content that keeps readers and viewers coming back for more. This is one of the biggest challenges if you want to do social at scale.” 7 Step Content Creation Strategy for Epic ContentMarketing http://t.co/s4VhCaPtK2 marketingtips pic.twitter.com/bwYDBkR2yN — #Jeff Bullas (@jeffbullas) September 14, 2015 Neal Schaffer @NealSchaffer “If You’re Not Regularly Experimenting with Your Social Media Efforts, You’re Not Maximizing Your Social.” Do you think you’ve mastered the art of social media? via @FastCompany http://t.co/Tq7SDTdyeg RT @msocialbusiness pic.twitter.com/VtgvkGw3f4 — #Neal Schaffer (@NealSchaffer) September 13, 2015 Neil Patel @neilpatel “The foundation of your social media strategy is to understand who your target audience is andwhy they use social media. To do so, we need to utilize demographics and psychographics.” How to Become a @Twitter Influencer: Science and Practice http://t.co/IFdlCO85KI pic.twitter.com/BdJ5eAA5z0 — #Neil Patel (@neilpatel) September 5, 2015 Hope you would have enjoyed this post and please visit all the influencers’ twitter accounts and blogs to see how many followers they’ve got and just think how they must have achieved this. Let this be a starting point for blogger beginners and other small businesses to enhance their social media presence through these proven strategies. Planning to bring more of content related to social media tools and...

Social Media Recruiting Finding the right job is a herculean task and it reminds me of this saying, “When you want to have something you’ve never had,  You have to do something you’ve never done.”   Job Hunting: I would rather use the term ‘Job Hunting’ than ‘Job Searching’ because competition is so much so that you feel lost in the crowd. The job market scenario does not look very appealing in spite of being well-qualified for the respective positions. Everybody talks about ‘Cracking the Jobs with Hacking the Resumes’ and ‘Preparing a killer resume that is likely to pull you towards a dream job’.     The sad part of the story is, “Dream jobs never exist and how can you land on something that is not there?” Of course, I go with you, ‘Resumes are indispensable for kick-starting the process; yet you need that extra something, which I would like to call the ‘J’ factor (people are getting bored of ‘X’ factor ‘J’ stands for job factor).   Social Media Networking: Let me put it simply; you have to get noticed to capture the plum job. Market yourself in such a way that recruiters can never say no. Well, you guessed it right, “SOCIAL MEDIA NETWORKING” within quotes is the need of the hour and NOW-A-DAYS recruiters gauge the personality of the prospective candidates through social media networking sites like FACEBOOK, TWITTER AND LINKEDIN. Are you a people-person? Social media recruiting has become indispensable and most of the recruiting agencies overlook traditional channels like employment exchanges and classifieds and prefer the former source as the approach is more direct and focused. If you have a well-built profile in Facebook or LinkedIn your chances of landing on an enterprising job is guaranteed. Further. if you are an active member of a LinkedIn group or a Google Community, you stand a bright chance to capture the attention of big recruiters searching for the right talent. How prepared are you? The question is ‘How prepared are you to link a bait’ and ‘What are your chances?’ Social media recruiting has become a routine process in most of the ‘top-most’ companies and if you are not aware of the significance, you have everything to lose. Try to understand that, 40% of people socialize more online than they do face-to-face, 100.000 tweets are sent, 2 million queries are searched on Google and 684.478 pieces of content are shared on Facebook every minute. (Statistics courtesy- http://www.onrec.com/) Bumper Benefits for the recruiter: By using social media as a recruiting source companies straight away Cut the exorbitant outsourcing bill payments to external HR agencies as this is completely free Direct contact with the candidate and can assess his personality first hand Word of mouth referrals through social media (Social media is modern day word of mouth marketing) do the companies and employers Himalayan good by making prospective candidates stand in queue before them which otherwise proves to be a tough and expensive task. There is less spam as the communication is transparent that proves to be a win-win situation for both, the employer as well as the potential candidate Employers can bang on their potential targets by clear-cut job specifications and LinkedIn proves to be the top most destinations for social media recruiters. Social media recruiting fits companies of varying sizes and spheres In a single click the employers and recruiters have access to almost all information needed to write an authentic ‘Biography’ about you. If LinkedIn profile supplies professional information, Facebook shows your personal side. It raises a question though, ‘Are you social media-responsible?’, In other words ‘Are you behaving properly in the virtual...

Basic Trends in HRD – #Human Resource Development The basic motive of HRD would be to develop an enduring and healthy #work culture. It should also take into its fold the #training and developmental aspects of the workforce that forms the significant segment of the organization. It is a means to improve the overall organizational effectiveness but not an end in itself. HRD Philosophy: The philosophy of an organization is understood through #policies and operations and not merely through its programmes. HRD policies, #plans and action must commence from business #strategy. The key to the success of HRD is undoubtedly good industrial relations enhanced by effective #employee participation and existence of good #collective bargaining machinery. A Source of Motivation: Though #man power planning, training and #appraisal seem to be the core activities of HRD, it must also be used as an instrument for changing the work culture and motivating the workforce. This considerably improves the network of communication resulting in a sea change or turn around in terms of employee participation and #commitment. Concept of HRD: The #business environment is dynamic and so are the demands of the market. It is but important to review the organization structure to meet these demands of the changed environment. To establish and endure a #productive work culture to bring about improvements in organizational as well as technological disciplines. To train and develop employees in new skills for new #technology advanced operations and effective #performance. To bring about progress in the motivational #climate of the organization To bring the systems and procedures in line to deliver the expected results To reinforce participative culture and safety systems To maintain peaceful industrial relations in the production environment To revamp man power planning in order to match the individuals with jobs to #optimize utilization of available skills. Changing Environment: The process of HRD is directly linked to OD to facilitate the development of an organization in totality. To restructure organization in terms of #physical resource, #monetary resource and technology, one has to first understand the changes happening and challenges existing in the immediate external environment. Some of them would be #Competitor Pressure #Globalization of markets Rising aspirations of people at large Governmental policies etc., How has HR used #social media? A relatively late-adaptor, HR has largely used social media in recruitment…and indeed how!!! – In 2010 in US, only 6% of companies were using social media for recruitment, now that has exploded to 89% – 82 of the Fortune 100 companies uses the corporate hiring solutions of #LinkedIn – About 21% of working professionals are looking for a job – social media helps companies tap into the other 79% as well. Bullhorn’s 2012 Social Recruiting Activity Report says:“A #Twitter follower is almost 3 times more likely to apply to a job posting than a LinkedIn connection and 8 times more likely to apply than a #Facebook friend.” Human Resources professionals understand that social media ishere to stay…That’s the easy answer!!!The challenge is integrating use of a cohesive, relevant andeffective social media strategy aligned to the overall HR & business strategy of the organization. Information Courtesy – by National HRD...

Innovation – The BUZZ Word Execution with Perfection: Technological advancement in the fields of aerospace, computers and communication has transformed the world we live in today, into a ‘GLOBAL VILLAGE.’ While most of the countries look to the U.S to adopt and follow management techniques , it is quite amazing to know that the U.S look to Japan for implementing these techniques more effectively. As we all know that Japanese are very good when it comes to “Execution with Perfection.”The point here is not to establish or brand that one is better than the other but rather to suggest that many countries can contribute to innovative managerial theories  and practices and let it be a mutual affair. Management practices and thinking: Innovation is the Buzz word that has defined the paradigm shift in the approach of management practices and thinking. This has helped organizations grow and sustain regardless of competitor and market pressure and challenges. Innovation management gives entrepreneurs the liberty to think out of the box and come up with new ideas leading to the development of new products, processes and services.  Change is Inevitable: Change is inevitable and change is the one that never changes. People love variety and it is the responsibility of business people to satisfy the customer wants and requirements. New approaches are required to avoid monotony and stereotyping. “Old wine in a new bottle” concept may come in handy when you feel that your product has reached the saturation point and about to decline in its life cycle.   Picture Courtesy: Digital Information World   Inspiration from the Internet Let us look at some services available on the Internet that exist as proofs for innovative and strategic thinking:  1. IRCTC –  The e-ticketing portal of Indian Railways. Saves lot of time and effort. Connects huge number of metros and small towns.  Tatkal scheme is a huge hit and a great revenue generator for the railways. The interface is very user friendly and interactive. 2. Bharat Matrimony – Online matrimonial service that assists brides and grooms to find their perfect partners. Profiles can be created to express your views and expectations on your life partner.  3. Make my Trip – Helps you to plan your travel, ticketing and accommodation, all in one place. Extensive data is available for people’s benefit.  4. Facebook – Gives you the liberty of having your own space to connect with number of people. Helps as well to promote your business. Facebook generates huge revenue through advertisement banners positioned at the right niches.  5. Twitter – Again a social networking portal that helps in link building. Retweets make the scope of you reach wide and bright.    Education Portals: Educational portals that offer online learning, management portals that teach online MBA, Auction websites with numerous products at affordable prices, travel websites, online portals for paying tax and duties have transformed the lives of individuals and organizations for good. The full bloom of internet is yet to be seen when many more third world nations will have the opportunity to access the...