Marketing your brand is one of the core factors in getting your name out there, and your employees are one of the vital components that can make or break your business. These are two peas in a pod. It might be obvious that a good team are the backbone of a business just from the work they do; however, there are other ways in which your employees can help market your brand. Here are a few ways your team can help get the word out. Make Sure Your Employees Know What Your Company Stands For One of the most important factors for employees to know is what your company stands for. It is more common that those in a managerial position understand your company’s ethos and the core values of the employees that are more likely to interact with your customers every day. Not only could this be doing damage to your brand, but it is also unfair to expect employees to market the brand if they are unaware of what it is they are actively marketing. So, make sure this is clear-cut across all areas of employees and especially those who are at the front of your business every day. Make Sure Your Employees Are Happy Unhappy employees certainly will not be a walking endorsement for your brand, or at least not in a positive light. Employees that are listened to feel secure, valued, and are happy; this will go a long way when it comes to how they communicate with customers, but also how they talk about the brand in their spare time. Energy is infectious, and if employees seem happy to work somewhere, and customers can feel it, customers are more likely to be drawn to the brand. In fact, a Linkedin study suggested that while only 3% of employees are likely to share company-related content (a personal endorsement), that 3% gained a 30% increase in traction towards website traffic! Make Merch to Be Proud of The afternoon break when everyone walks out and goes off to get their lunch is a key time for advertisement. We will often have logos on our shirts or a little key lanyard, making it apparent where we work, but it is something that we have all seen before. If you want your employees to stick out, then invest in some merch that will be a little more eye-catching. Think custom converse shoes or bags and let them make a statement. Get Blogging Written content is one of the best ways to draw people to your website and keep them on there. Each of your employees will have a good understanding of your business and will be able to come up with unique content that will help generate leads and promote sales. This is another great way to keep the blog up to date as you can incorporate more personal or day-to-day work posts to show the fun and human side of your...

Effective marketing is essential for any business that sells products and services. Without marketing, you will be unable to generate sales and maintain a steady cash flow. Marketing will help you grow awareness around your products, build your company’s reputation, and connect with your customers. You must have a solid marketing strategy in place to guide your marketing activities. Your marketing strategy will help you make informed advertising decisions and tailor your marketing campaigns to your target audience. Developing a marketing strategy takes time, but it’s a worthwhile task for every business owner. Here are some suggestions on how to create an effective marketing strategy for your business. Identify your marketing goals Your first step should be to identify your key marketing goals and objectives. Having clear goals in mind will help you create more defined marketing strategies. According to Hubspot, some common business marketing goals are to build brand awareness, boost customer value, and generate high-quality leads. Your marketing goals must be specific and measurable so that you can monitor your progress. It is also important to set goals that are achievable based on your resources and budget. Make sure that you recognize and celebrate achieving a specific marketing goal. This will motivate your marketing teams and help to ensure that your marketing goals are met. Conduct market research Market research is a crucial step in creating an effective marketing strategy. You must collect data on your market, audience, and competitors. Firstly, you should research your market and familiarize yourself with your industry’s latest trends. You must also research your target audience and create a profile for your ideal customer. This should include their demographics, buying preferences, and consumer behaviors. Having this information will allow you to tailor your marketing to your customers and create personalized advertising campaigns. You can identify your ideal customer using Google Analytics and the Facebook Insights tools. These tools will help you identify your customers’ needs and create more effective, targeted marketing strategies. Your market research should also involve creating a profile on your competitors. Make sure that you know who your competitors are and learn about their products and marketing techniques. This will help you gain a competitive advantage and identify ways to stand out in your industry. Explore various marketing tactics You should test a variety of marketing techniques to find what is most effective for your brand and customers. Exploring different marketing approaches will help you identify the best ways to reach your target audience. Ideally, you should incorporate a variety of online and offline advertising techniques into your marketing strategy. Here are some of the most popular marketing tactics to consider: Social media – Social media usage has soared in recent years, and it is estimated that there will be 4.41 billion social media users by 2025. You can leverage social platforms to interact with your customers, promote your brand and products, and build a positive reputation. When it comes to social media marketing, high-quality content is key. Make sure that you produce relevant content that has value to your followers.  Email marketing – Email marketing has been around for many years, but it remains one of the most popular and effective forms of digital marketing. Email marketing can help you communicate with your customers, collect feedback, and increase traffic to your site. You can use a tool like Mailchimp to help you run successful email campaigns. Offline marketing – Digital marketing can be highly effective, but you shouldn’t overlook the importance of traditional marketing techniques. Offline marketing can boost your digital marketing results and allow you to engage with customers who are not connected online. Some of the...

As of January 2020, Instagram has reached 1 billion active users per month. The most important news about Instagram is-it is growing faster rather than Facebook, Twitter, and Snapchat. Almost 25 million active business profiles are on Instagram. With 200 million Instagram users, at least following one business account on Instagram. One-third of the most viewed stories are related to the business. Here are 9 Simple Instagram Strategies that can help boost your sales using Instagram. Without delay, we will start!  1. Use Lead Generation Ads on Instagram If you want to run the lead Generation ads, you will need to create an Instagram business profile and create a Facebook page. In both social media, you can see the Ads Manager for creating the ad campaign.  You will start by selecting a lead generation ad for your marketing, set an objective, and naming your campaign. Facebook builds the process for creating an ad with simple steps: Select your marketing objectiveTarget your audienceChoose your placementGive your bid (based on your opinion)Select the ad formatMake your lead form Picture Info Courtesy: @sociallyng 2. Optimize Your Instagram Bio Most marketer’s questions are, “where can I place the clickable links in Instagram posts?”. The answer is that you can’t add any links to your posts. It’s a drawback of Instagram, but you can add the link in the bio. Some pretty tremendous things can be done with only a single clickable link. A great and unique optimized Instagram bio is crafted with your target audience in mind. For example, one of the Instagram profiles, “ASOS” has millions of followers. They always encourage their audience to share the user-generated content with the hashtags #AsSeenOnMe to get featured on the ASOS Instagram feed.  If you want to boost your sales on Instagram, you must optimize these three elements: Profile imageContentLink 3. Use Instagram Stories Almost more than 500 million Instagram users use the stories section daily. 70% of Instagram users view the story on their account. Over 25% of Gen Z and Millennials use Instagram stories to find services and products. Based upon these statistics, you now know the importance of the Instagram story views. If you want to increase your Instagram story views to engage the audience with your content, you need to create engaging stories! You know that you can make an organic story for your followers, and Instagram story views will disappear after 24 hours. Unless you have, not less than 10K followers to your account, you can’t add links, which means the link to bio approach is only a primary option!  4. Go Instagram Live: Instagram has an in-built sense of urgency to make live videos. When you go live on Instagram, your followers can get the notification, and the video shows on your Instagram stories. In this way, you can directly interact with your loyal fans and followers. But, once the Instagram live is gone, it’s gone. There’s no more option to get back and watch it later. Doing live sessions on Instagram will help you to promote your brand or product to the users. Hereby, you both are creating the conversions at the moment.   You can do some concepts on Instagram live: New product teasersProduct LaunchLive Q&ASocial contestsFriendly convo  5. Share User-Generated Content (UGC) Instagram is an excellent platform for sharing user-generated content to take advantage of the engagement and the social proof that brings the valuable content.  User-generated content (UGC) is content text, videos, images, or product reviews, etc., which is created by the viewers rather than the brands. Many brands will share the UGC on their own social media accounts and other marketing channels to increase the...

Creating an E-commerce website that positively appeals to customers is tricky. When potential customers click on your site, you want to lead them to the shopping basket rather than the x in the corner. To do this, your goal is to make it as user-friendly and professional-looking as possible, and here is how you can do just that. Stay Simple The key to a professional-looking, easy to use website is to keep it as simple as possible. When it comes to your business, you will most likely want to show off everything you have to offer as soon as possible, but it helps to strip it down. On the homepage, don’t overload users with content. When it comes to description, you should keep it short and succinct, letting users know your purpose without bombarding them with a large chunk of text. Think about when you click on a website. Are you more likely to stick around if the information is clear and easy to read, or if there is a messy mixture of words and images overloading your eyes? Keep your customers engaged by keeping your website as clean as possible. A Clear Contact Page Your customers need to be able to contact you easily. This means your contact page must be easy to find, and when clicked on, the contact numbers, email, and address should all be clear. Use Chat Bots Customer service is an important part of an E-commerce site, and one of the cheaper and easier ways to provide consistent communication is the use of chatbots. Using AI, chatbots allow quick interaction with customers on your site. It means that you don’t have to constantly check messages to provide excellent customer service to your website users. Find Outside Help Building a functional, professional-looking website isn’t as simple as you would think. It takes time, creativity, and decent background knowledge of web development. Not to mention the ability to create engaging content. An SEO agency will help give your website consistent content to bring more users in and engage the customers who are already there. If you sell clothing, for example, your talent might not lie in content creation and website building, but not having them will negatively impact your sales. Finding a professional to help you could make all the difference in bringing you more sales. Use the Right Colors  Color is a huge part of the overall image of your E-commerce website. Don’t simply choose your favorite colors, and avoid making your site look like multiple rainbows (unless it directly ties into your brand’s image). Think about what you are selling and who your customers are. If you are a kid’s clothing website, for example, bright, primary colors would work well. Generally, the rule of three is a useful rule to stick to. If you’re struggling with the aesthetic, then a web designer will help you find the colors that make your website pop. By creating a clear, easy-to-use, and aesthetically pleasing website, you ensure more of your site’s users turn into...

Instagram Marketing Tips to Promote Your StartUp Instagram holds one of the best leading and lucrative social media platforms for business marketers. Instagram allows you to connect with a broad audience, especially for startups, who are looking forward to constructing their brands. Instagram is a perfect stage for startups because it has many followers with a greater engagement rate and the right people. You can showcase your brand’s personality. Lots of traffic can be driven from the Instagram page to other social media platforms. With all that valuable stuff, starters can jump into Instagram to mark their feet. Use Hashtags Framing hashtags are mandatory to increase your brand visibility and use common or exact marketing for the target audience. Starters must consider creating specific and relevant hashtags, which is the effective marketing strategies. Your hashtags must express your brand’s style, value. You can pick your brand name as your hashtag. It will provide you great reach because your brand hashtags make people remember your brand frequently with the help of your brand hashtags.  In hashtags, add your moto, tagline any crunchy punch to attract the people. You can place your location spot in the hashtags to make people easy to locate your content. # Rules If your startup got famous, then people begin to use your hashtags and purchase your product. You can use up to 30 hashtags for a single post. Selecting right and trending hashtags will lift your content ranking. You can use keyword tools to explore the proper hashtags for your content.  Post with hashtags receives lots of responses from your audience, such as likes, comments, views. Invest time to create your own hashtags for your brand and make them famous. Don’t forget to add hashtags to your all post; Instagram enhances brand reach. Tell Your Brand Story With Instagram Stories  Instagram stories are excellent features to express your brand’s story, personality in innovative ways. Instagram’s story has lots of engaging and attractive stickers, funny parts. Instagram stories are like mini-modern tv for the people who want entertainment and also updates.  With the creative contents like a boomerang, live session, short video clippings, impressive photos. People started to spend their whole time on the story part to obtain Instagram Story views in ample, and it showed the way to discover a new audience for your business. Using Instagram stories, you can show off your brands by posting frequently. Leverage Influencer Marketing  Using Instagram influencer, you can increase your product or services rate. Moreover, your post can be reached by a vast audience and shared in a well-designed style. Before preaching with influencers, make sure they have a high amount of followers with a good engagement rate. Using influencer marketing, you can create a positive image for your startups. Influencers use attractive videos, multimedia content to bring people to think of your products. Their continuous process encourages or influences the people to purchase your outcome. Read on: A resourceful guide from Maryville University on Influencer MarketingNavigating Social Media Trends: Benefits of Influencer Marketing Post More Videos Video content has an engagement rate compared with other content. Nowadays, people love to watch more videos on all social media. Starters must focus on creating more video content to represent your brand and product. Video content raises the authenticity and builds trust among the audience for your startup business. Plan your video content; make sure it must be unique and engaging. Behind-the-scenes, bloopers, tiny videos, a tutorial would be the best fit for fantastic video content. Go Live Frequently Running live is the best practice to connect with your audience closely. During live, you can engage questions with them, or...