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Recruitment Channels

Popular Recruitment Channels

Personnel procurement involves recruitment, selection and placement of capable employees who act as the key players in determining the success or failure of an organization.

Recruitment serves the purpose of identifying and luring prospective candidates for the actual or anticipated vacancies of the organization.

Recruitment is termed “positive” in that it stimulates employees to apply for jobs in organizations to increase the “hiring ratio”, that is the number of applicants for a job.


external recruitment channels

 Personnel Inventory:

Recruitment is an extensive process that has to be dealt with care by companies as it is the first step for preparing personnel inventory that matches the criteria laid down in job specification and to select only those who are found suitable for the vacant positions.

Selecting right people for the right job is very important as it ensures organizational stability and consistency. The sources of recruitment can be internal or external.

Internal sources of recruitment comes in handy when you want people to understand and respond well to overall objectives of the organization which can be achieved by promotions, quite suitable for managers at the middle level and top level.

Those already working for the organization will be quite familiar with the activities and requirements of the firm and a promotion would serve to boost their morale, thus resulting in improved performance coupled with commitment.


External sources of recruitment may be as follows:

  • Advertising:

This method is suitable when the organization plans to expand its activities across the geographical boundaries and attract talent which is spread out.

The company to reach out to a larger target group can advertise its requirements through print media, radio, television, professional and technical journals.

This is a popular way of recruitment as the response ratio is quite on the higher side when compared to any other source of recruitment.

  • Employment exchanges:

The unemployed personnel register their names and qualifications in the exchanges and special employment exchange sources are organized for ex-military personnel, physically handicapped and professionals in different places.

It is really a matter of concern that a major percentage of youth prefer only white collar jobs and they rate other blue collar jobs and self employment opportunities a step lower. This attitude should change as there will be no permanent jobs existing in the future but only projects.

Eventually people will be shifting between various projects and at the end of the day, whether they derive any satisfaction or a feeling of cherishment about their job or work will become a big question mark.

  • Schools and colleges:

These are excellent sources of external recruitment as corporate companies offer good placement opportunities to students studying in business schools and other engineering and professional institutions even before the completion of their degree and students should aim to acquire admission in reputed educational institutions as it increases the chance of confirmed placement.

Popular software and engineering companies want the best talent in the industry and the benefit of hiring freshers is that they can be well trained and molded as per their job requirements.

  • Trade unions:

In firms where trade unions are effective, the management looks up to the union in their recruitment efforts. It makes possible good labor relations.

Advantages of recruiting from outside the company:

  1. Employees from varied background with broad experience add value to the company
  2. The new employees can infuse fresh ideas that may prove fruitful.


how to recruit in a smart way

 Strategic Principles of recruitment:

  • Employ the best qualified person for each job
  • Retain the most promising ones
  • Offer promising careers and security
  • Provide opportunity for empowerment
  • Be competitive with public policies
  • Provide facilities for personal growth on skill and knowledge.

Other Sources:

Other sources like computer data bank services run by private companies and certain voluntary organizations also play a vital role in recruitment.

A successful recruitment programme should be based on a well defined recruitment policy, have a proper organization structure, possess a well known procedure for selecting the right candidates and it must be able to continuously assess the effectiveness of its recruitment programme to incorporate suitable modifications from time to time.