In the dynamic world of social media, Instagram continues to be a powerhouse with 2 billion active monthly users as of late 2023. As easy as the idea might sound, it sure needs a strategic approach backed up by information related to the latest platform trends and user behaviors. Understanding the Landscape  Instagram is the third most-used social platform globally, with users hooked to Reels, which account for 20% of in-app activity. With only 0.1% of users exclusive to Instagram, cross-platform promotion is essential. Content is King  Quality content reigns supreme. In 2024, Instagram’s algorithm continues to favor video content, especially Reels. However, don’t neglect other formats; a mix of Reels, Stories, and traditional posts can broaden your reach. Engagement Drives Growth  Interaction is crucial. Respond to comments, engage with similar accounts, and use relevant hashtags to increase visibility. The average monthly growth for business accounts is +1.25%—aim to surpass this by fostering a community around your brand. Strategic Posting  Timing matters. Analyze your audience’s online habits and post accordingly to maximize engagement. Consistency in posting frequency also helps maintain visibility in followers’ feeds. Collaboration and Ads  Partner with influencers and brands to tap into new audiences. Additionally, consider Instagram ads to boost your profile’s exposure to targeted demographics. Analytics and Adaptation  Regularly review your account’s performance. Instagram’s analytics tools provide insights that can guide content strategy and posting schedules. Conclusion  Growing to 100k followers requires a blend of high-quality content, consistent engagement, strategic collaborations, and data-driven adjustments. By staying adaptable and leveraging Instagram’s evolving features, you can expand your reach and build a robust following in...

If you’re losing followers on Instagram, there’s a bright chance that you’re posting content that your ideal reader isn’t interested in. You’re posting inconsistently, or you’re posting too much. If you’ve noticed that you’re losing Instagram followers more than you’re gaining them, your posting schedule could definitely have something to do with it.  You’ve probably heard it before and I’m certain you’ll hear it again; Consistency is KEY. How to Grow Your Followers on Instagram? START Define your ideal audienceFollow the right peopleLet your posts add value to the followersRegular posting, 1-2 posts per day will helpStart deciding a theme for your Instagram feed and stick on to it.Show your audience that you are authentic by having transparent conversationsDecide on your strategy outlining what you want to achieve with your IG account STOP Stop following the wrong peopleNever post images that are not relevant to your audienceDon’t go for random and irregular postingStop posting photos with different styles that don’t really matchStop pretending to be someone elseStop trying to do all things at once MORE Be clear about who your audience are going to be. The more specific, the better.Spend more time with your kind of audience, one who shares the same interests as yours.Make your posts more insightful by sharing your own transformational experiences.Pay attention to which times are best for postingBe more consistent with your images. Stick to your themeBe more you. Embrace your quirks and habitsBe focused on your main goal. Once you achieve it, add a new goal. How to Make the Perfect Instagram Bio? Make your @username your actual name or business nameIf you are a personal brand or a coach, use your image a s your profile picture so that your audience will develop an immediate trustUse the space where your name should be to let people know what your profession isFocus on the first two lines of your bio and make them count. Get your personality across. This is a chance to really connect with your audience.You can place one link in your bio to drive traffic to, so choose wisely. The Risks of buying organic followers for your  Instagram account Low engagementLack of social credibilityFollower drop offCompromised analyticsNo sales or website trafficIts againgst Instagram’s terms of service Info Courtesy: Socialmediatoday Mavsocial Mixtusmedia...