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Posted by Managementguru in How To, How to Blog, Social Media, Technology, Uncategorized, Video Marketing, Website Design
on May 29th, 2022 | 0 comments
Gone are the days when managing your blog or website required you to sit in front of a computer. This is the mobile web’s era. The ease with which you may manage your blog on the road eliminates the need for a desktop computer. Mobile devices now perform on pace with traditional computing devices thanks to cutting-edge technology, software, and mobile apps. In this article, we’ll show you the top free blogging apps for iPhone, iPad & Android that you should download in 2022 if you want to maintain your blog on the move! Quick Note: The majority of the blogging applications included on this page are completely free to use. Some of them are premium apps with a freemium model (it means, you need to upgrade if you want better features or limits). 1. WordPress The WordPress app is one of the must-have blogging apps for iPhone and iPad because it is one of the most popular blogging platforms. Did you know that the WordPress platform powers approximately 35% of all websites on the internet? Yes, WordPress is the most popular CMS (Content Management System) in the world, with millions of users. If you too use the WordPress platform for your blog, the official WordPress app for iPhone and iPad is a must-have! 2021 Apple iPad Pro (32.77cm) 2022 Apple iPad Air (27.69cm) 2021 Apple 10.2-inch (25.91cm) However, the software runs significantly more smoothly on the iPhone than it does on the iPad. The following is a comprehensive list of everything you can accomplish using the official WordPress app: Write a new post, and save drafts which sync with the web version of WordPress blog.Add images and videos.Publish/Update blog posts and pages.Manage blog users, comments and plugins.Change themes.It supports the Gutenberg block editor. Quick note: You can publish content and engage with your audience from your smartphone if you’re using a self-hosted WordPress.org platform with a Jetpack-powered site. Here’s the link to WordPress app for iOSHere’s the link to WordPress app for Android app 2. Google Analytics You can’t evaluate a blog’s performance without knowing its traffic and user experience. What if you could get this info on your iPhone or iPad? It gets even better! The official Google Analytics iOS app is a godsend. On both devices, it runs quite smoothly. The following are some key metrics that may be tracked with this app: Real time visitorsTop landing pages by visitsOverview of traffic by channels – Organic, Paid, Direct, Social, Email and Referral.Overview of visitors by geographic location, new vs. returning, mobile device and web browser.Measurement of GoalsAverage page load time (in seconds) Google Analytics is a popular online analytics tool that Google provides. It monitors and reports your website traffic, providing you with information such as your best performing pages, total users, sessions, bounce rate, and more. Where can I download the Blogger app? Here’s the link to iOS app for Google AnalyticsHere’s the link to Google Analytics Android app 3. Evernote Evernote is the most popular note-taking app, with millions of users across the world using it to generate notes that can be text, drawings, images, or saved web pages. It has a free version with limited features, but you may upgrade to their premium editions for additional features such as increased storage capacity, offline access, and customer support. Why should you use Evernote as a blogger? You may save nearly anything in Evernote, including to-do lists, pictures, and images, as well as web pages and audio files. The most important reason to utilise Evernote as a blogger is that it can be used as a digital notebook to write and capture ideas whenever you want. Where can you download the Evernote...
Posted by Managementguru in Uncategorized
on Oct 7th, 2020 | 0 comments
Managing a business can be difficult at the best of times. Not only do you have to make sure the company is making a profit, but you also have to manage staff, make important decisions and deal with countless other problems on a day-to-day basis. In 2020, managers have been handed one of their hardest tasks to date – doing all of this while working from home. Here are some tips to help your business continue to run during the pandemic. Zoom Wherever you look during the pandemic, it seems you’ll find video conferencing software. Whether it’s a government official speaking to other politicians or even chat show hosts talking to their guests, so many communications that were normally once done in person are now being carried out on conferencing software. Downloads of free software like Zoom have also skyrocketed during these last few months. It’s likely you’ve already used this software during this time, but are you using it to its full potential? As well as being able to hear and see your colleagues, the software also allows you to share your screen with colleagues. This means you can continue to give presentations to your team from the comfort of their own homes. Deal rooms While it’s important to share ideas and concerns with colleagues and clients on video conferencing software, it’s also necessary to be able to share documentation just as easily. It’s important to make sure that any documentation that you share is protected, as it will contain lots of important and sensitive data. If you need to complete a deal with any client throughout the pandemic, whether it’s a small renewal of a contract or a brand new negotiation that will bring lots of new money into the business, it’s important you complete the task professionally. Don’t look sloppy and disorganized by sending multiple emails with multiple documents back and forth. Instead, invite them to access a secure deal room that has been created for the sole purpose of completing that deal. Not only does this software allow you to easily upload, update and share documents, but it has many features like watermarking and NDAs to make sure the data is kept safe. It also makes your team look more professional, showing the client you respect their business, which will make them more likely to sign that contract. Safety equipment It may be too early to be returning to the office, but it isn’t too early to plan how you will allow staff to return once you get given the green light. Many businesses who have already returned to the workplace have invested in heat detection equipment to make sure anybody entering the building is healthy. These screens use a camera to measure someone’s temperature, refusing them entry if they have one of the symptoms of the coronavirus. As the pandemic continues, we’re likely to see more inventions like these become commonplace in workplaces across the...
Posted by Managementguru in Uncategorized
on Aug 29th, 2020 | 0 comments
Effective teamwork is easier said than done as it calls for huge commitment from the side of employees and managers as well. I have also tried to incorporate few beautiful, employee friendly office space designs that will make all the difference when it comes to large teams working together. Althought the future is little uncertain as of now due to the pandemic, I’m sure people would love to come back together in large numbers when they have to revive the lost glory of their businesses. “Great Things in Business are never done by one person. They’re done by a team of people” – Steve jobs From – Entreleadership Company Culture is the collective values, beliefs and norms of a business. Simply put, it’s your company’s personality and environment. From – Thedesignfiles The Boroughs, A Creative Hub In Camperdown. Originally a raw warehouse, the space has been overhauled by Belle Laide Events Director Mark Taylor and his team. ‘Great design is a tonic for the creative spirit,’ says Mark, who admits he’s a little mid-century obsessed. From – Buzz Nicked Urban Outfitters are headquartered in Philadelphia, Pennsylvania. They have a little under 20,000 full-time employees. You can see they have large rooms that are open to help with the free-flowing design. They can hold meetings while over looking Philadelphia. They add a lot of greenery to keep the place feeling lively. From – Designboom Park-like green office simulates recreational ground to promote productivity. While the working area is placed at a distance from the windows, its perimeter has been designed as relaxing green outline. An undulating lawn works as seating for an event, to lounge and relax, or hold a meeting place in a more intimate atmosphere. From – Archdaily This BLOX showroom consists of a staircase gallery showcasing “the next wave of Danish architecture.” The “pixelated” installation uses the steps of the BLOX staircase gallery to create an integrated workstation and exhibition for the firm’s projects, presented through models, renders, technical drawings, sketches etc. Office Wall Posters Motivational Working in an office with motivational posters increases employee performance success rate by 33%. … Bare walls aren’t only boring, they might be also doing your team a...
Posted by Managementguru in Uncategorized
on Aug 29th, 2020 | 0 comments
Unless you’re leveraging SEO as a crucial part of your digital marketing strategy, you’re losing numerous high-quality leads and leaving some significant amounts of money on the table. In this brief guide, you’ll learn about the essential areas of search engine optimization that you should include in your accountancy firm’s digital marketing. Why Search Engine Optimization? Building your accountancy website is just a first step towards strengthening your online presence. You may already have a professionally designed website that runs perfectly, offering your potential and current clients all the information they need. However, if your accountancy website doesn’t pop up in front of your target audience when they search for something like “accountant near me” or “VAT between UK and Ireland,” this alone is not enough. To serve its real purpose – acquiring new clients and keeping the existing ones, your website needs to rank high on Google, so that it is placed in front of your target audience when they conduct relevant queries. Stats show that on the first page of Google search results alone, the first five organic results account for 67,60% of all the traffic, so make it your goal to reach one of those positions. SEO is a process that makes it possible for your website to achieve such ratings, resulting in both the improved quantity and the quality of your website traffic, helping your accounting business grow through free, organic traffic. SEO for accountants is split into two areas, onsite and offsite, both of them working together to get you higher rankings in search results. Here is what you should pay special attention to. Keyword Research To optimize your website for search engines, one of the first steps you need to take is to determine the keywords you want to rank for, and then check out their search volume and competition to discover which ones give you the best chances to succeed. When thinking about keywords, you should think about your ideal clients, what terms they would use when searching for the services you offer, or information within your field of expertise. Building a comprehensive buyer persona will help you identify your potential clients’ profile, needs, interests, and pain points, making it easier for you to put together the initial keyword list. Tools such as KW Finder, Google Keyword Planner, Ahrefs Keyword Explorer, or SEM Rush will help you find relevant accountancy keywords and pick those with optimal keyword difficulty and a decent search volume. Remember to monitor your keywords every month and review your keyword list every three months. On-Site SEO You will use the selected keywords to optimize your posts or webpages and rank well in searches. There are several areas of your webpage that should include these keywords if you want to get the most out of the on-site SEO: H1 (header of your webpage)URL addressMeta description – an element in the HTML code of your webpage displayed in the search resultsALT text – use keywords to describe the images on your website; that’s the only way search engines can understand them. Besides being stellar and tailored to your ideal clients’ needs and interests, the content also needs to be spiced up with relevant keywords. Having a blog on your website, where you will consistently post about useful topics is perfect for SEO purposes. However, make sure not to overstuff your pages with keywords, as you might be penalized by the search engines – keep them below 1-2% of the page. Technical SEO When indexing and ranking your accountancy website, Google Rank Brain uses specific metrics to determine whether your visitors enjoy your website and rank it accordingly. By performing technical...
Posted by Managementguru in Uncategorized
on Jul 10th, 2020 | 0 comments
Creating a memorable brand identity is essential when launching your own business, acting as the primary method for conveying your products, services, and ethos to potential customers. Branding goes way beyond a simple company logo, incorporating a customized color scheme, promotional products, and perhaps even staff uniforms. However, how can you establish your brand and get it out there when you are working on a strict budget? Here are four easy ways you can market your company’s brand while sticking to a budget. Custom stencils Part of your marketing strategy could involve sending out sales packs to buyers or potential customers. If this is the case, make the packaging for your goodie bags work extra hard by having it reflect your branding. For instance, you could use tissue paper that matches your color scheme and stickers of your logo. One particularly useful branding method is using custom stencils of your logo or relevant branding text. These enable you to insert your branding in a fun and artistic way on anything, from packaging to flyers. Available is a variety of sizes, why not purchase a stencil in a larger format and decorate the walls of your premises with your branding? Promotional materials When sending out sales packs, have you thought about what promotional materials you include? Choose items that are useful and desirable to people. Pens and pencils are popular choices, as they can be branded easily and cheaply, and most people are thankful to have a few spare pens on hand. Cups and coasters are also good options, your brand being marketed even while people are enjoying their mid-morning coffee. To stand out from the crowd, you could also consider investing in quirky merchandising, such as sunglasses or lunch containers, that customers are sure to want to get their hands on. Flyers and posters It is safe to say that almost every business has access to a printer and can, therefore, produce promotional flyers and posters on some level at least. While a graphic designer or marketing expert will give your promotional flyers and posters a sleek, professional edge, it is possible to learn how to do this yourself. You will need access to specialist design computer programs such as InDesign and Photoshop—Microsoft Word doesn’t have the same graphic design capabilities and could result in your poster, and therefore brand, looking cheap and amateurish. Online tutorials are available for the Adobe Creative Suite, teaching you the skills you need to create polished, on-brand promotional flyers and posters. Stationery Though perhaps not as well used as it once was thanks to the rise of email, most companies require company stationery, whether for sending out official letters and invoices or as compliment slips to accompany a delivery note. As well as the old faithful Microsoft Word, you can put your newly learned design skills to good use by creating your stationery using programs on the Adobe Creative...