Posted by Managementguru in E Commerce, How To, Marketing, SEO, Social Media, Strategy
on Aug 9th, 2021 | 0 comments
Jay Baer, the founder of Convince & Convert, once said: “Make your marketing so useful; people would pay for it.” While we couldn’t agree more, this statement indicates that it’s not just about marketing; it’s about good marketing as well when it comes to growing your brand. Whether it’s social media marketing in CT or in LA there are certain strategies that work in general. Social media with 4.66 Billion active users in 2021 (according to Statistica) brings a lot of opportunities for businesses when it comes to marketing. In this article, we will take you through some techniques; that can help you make the most out of your social media marketing campaigns. Below are 5 tips or strategies to keep in mind while designing a marketing campaign on social media. Strategies You Need to Know! 1. Develop a smart plan This might seem pretty straight forward but its’ something; many ignore. When you start out with a plan, you know what you are doing and why. Taking a step without a plan is like traveling on a ship without knowing your destination. Without a clear and realistic goal, you are bound to get lost and fail! Start out with a plan; that is smart. Smart stands for specific, measurable, achievable, relevant, and time-bound. When you make a plan, it should be on point and not vague. The plan should also be measurable so you know what you need. It should be achievable and not unrealistic and relevant as you shouldn’t waste your time on anything irrelevant or unimportant. About time bound, you should respect the time you have and should know how much you need for each step. Let’s take an example. You set a goal of having 1000 followers in 3 months on Instagram and post content accordingly. You will know what you want to do and how much time you have if a goal is in place rather than shooting arrows in the dark. 2. Follow metrics and check reports When it comes to marketing, performance metrics like the number of likes, followers, retweets, etc. are crucial indicators of how well you are performing. While some metrics might show positive growth some might not. It really comes down to what helps your brand grow and what helps you make the best decisions. Let’s talk about another example. Steve’s Hot Dogs, a St. Louis-based restaurant had an event. They marketed it well but focused more on their neighborhood. As a result, they didn’t get many Instagram or Facebook likes but their sales tripled. So when it comes to metrics, you need to decide what to focus on more than the other. To have in-depth knowledge of each metric, checking reports and comparing metrics is important. Thus make sure you keep checking reports regularly so you can spot issues beforehand and are aware of your marketing status. 3. Understand your competition and collaborate There is a famous saying: “Keep your friends close, keep your enemies closer”. While keeping friends close is great, keeping your enemies close lets you know what threats might come your way. Applying that to marketing, you must know what your competitors are doing so you can perform even better. One strategy you can use is to spot the top three competitors and check their social media to see how they market their brand. Check the platforms they use how often they post, what they post, the responses on their posts, etc. While competition is a reality, you should also benefit from it. You can work together or approach influencers to market your brand. Apart from marketing or raising sales, you can also build brand...