The Best Blog Traffic Building Techniques Launching a blog might be easy but running it successfully is a tough call and you might want some serious, genuine insights on the inside secrets. Hence this post on “The Best Blog Traffic Building Techniques” which will serve as a kick starter to find your easy way through. 1. Identify Your Target Reader Your task is to find your target reader and then identify the social networks that reader prefers. Content marketing success starts with knowing how to find your target audience. After all, how can you begin creating content before you know who your audience is? Good content marketing takes time. You can’t afford to waste that time with content that isn’t perfectly focused on your target market. You need to find who your people are. But how? It’s true that great content tends to naturally attract an audience. It does not, however, guarantee that it will be the best audience for your brand. That means visitors that are likely to: a. Connect your content to your product. b. Buy your product because of your content. Blogging Like a Professional to Generate Revenue Defining who your real audience is will help you focus not only on creating great content but on creating the right content. It makes it easier to create content that makes you an authority in your industry, rather than creating content for its own sake. Before you can create content that resonates, it helps to know your intended audience (as well as who they are not). An audience definition should ideally connect these three things: 1. Your product or service 2. Your main audience demographic 3. Your content’s mission 2. Determine The Traffic Potential Of Target Social Networks From my experience, the social media sites that send the most traffic to blogs in general are: 1. Facebook 2. Twitter 3. Google+ 4. Pinterest 5. LinkedIn The results vary depending on your target reader. If your blog post is more oriented around professional readers and business you might have more potential traffic from LinkedIn and Google+. If your target reader is more visual it might make more sense to focus exclusively on Facebook, Pinterest and Instagram. Once you start getting traffic from social networks you’ll be able to evaluate the traffic to determine if your target reader is visiting your blog. In your analytics, watch bounce rates on your posts. Segment out traffic from social media networks. You’ll be able to determine if traffic from certain networks provide better traffic than others. 3. Ways Of Driving Country-Specific Traffic Top level domain extensions like .com and .org usually rank higher on global search engines, but in order to have your blog or website target a specific country, buying a country-specific domain is always a good idea. You may notice that most Aussie bloggers are using the .au domain extension, and they rank pretty high in Australian Google. Similarly for India, you can target .in or .co.in as your domain extensions with good results in India. For traffic from the U.K. (United Kingdom), grab a .co.uk domain extension for the best results. 4. Google Webmaster Tool Geo-Targeting Google Webmaster Tool, a free tool from Google for bloggers and webmasters, will be very helpful to a blogger or webmaster seeking country-specific traffic. This tool allows you to set which country your website is targeted to, which helps you get traffic from that targeted country. Log in and verify your website in the Google Webmaster Tool, and under Configurations > Settings you can specify which country you wish to target. 5. Curate Top Posts in a SlideShare Video LinkedIn uses a short Slideshare...

How to Find Profitable Long Tail Keywords Did you know 70% of search traffic comes from LONG TAIL KEYWORDS where the focus is on intent and search user needs. New SEO techniques embark their focus on long tail searches to increase conversion rates and enhance performance metrics. Keyword Research The first step in any professional campaign is to do some keyword research and analysis. Keywords are phrases that people coin to find what they are looking for online. So, the wise thing to do is to write blog posts around a particular keyword phrase rather than a single keyword. You have to think like a common man when you want to promote your product. For example, if you are offering info on weight loss, you might want to specify the keyword phrase in such a manner to target the right audience looking for that particular information. See the following screenshot: How beautifully Google search gives you a clear idea on the popular search terms keyed in by people while looking for weight loss info is simply amazing… You can start from here to narrow down your keyword phrase and expand your ideas around it. Your focus should be on creating content to provide real value to the audience. And also focus on the audience it will attract. Why Long Tail Keywords are Important for SEO? Long–tail keywords are more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase. Is a good product alone is sufficient for the selling to happen? A BIG NO. You might be having a good product, a great service, but does the world knows about it? Did you know, most of the users don’t  like to visit the second page of Google search? Such is the ferocity  of competition now-a-days and SEO optimizes your content to make search engines love your web pages. How to find Profitable Long Tail Keywords? It is much easier to rank for long tail keywords than for more common keywords. Another benefit is  that, although these keywords are used less in search, the visitor that finds your website using them is more likely to buy your service or product. If for example, a user intends to purchase a running shoes online, see the keyword variants offered by leading online giants to get listed in the first page of Google. “Running shoes for men” is the most common keyword phrase supplemented by “sports shoes” + “best prices” to attract target customers. Following are some of the best tools for finding long-tail keywords in any niche.  1. Google Search: 2. Answerthepublic: 3. Google Auto Suggest: 4. Uber Suggest: How to use Übersuggest for your keyword research and quickly find new keywords not available in the Google Keyword Planner. 5. Long Tail Pro: 6. Quora: Some of the questions asked in this platform are high volume keyword themselves, while others might help you in brain storming new ideas for your niche-related topics. Other useful but little known tools: Exploding Topics Google Webmaster Tools Google Trends Scrapebox Keywordtool.io Soovle HitTail WordTracker Keyword Tool Bing Keyword Research Tool Leave your comments...

YouTube is no longer a mere source of entertainment; it has matured into a medium to promote businesses. The statistics from YouTube show that more than 1 billion unique visitors use the site every month and more than 6 billion hours of videos are watched each month.The number has increased by 50% in one year. And that’s not all; 100 hours of videos are uploaded every minute on YouTube. Start with asking yourself some basic questions 1. Why do I start? Am I passionate about this topic? Before uploading your first YouTube video, you need to understand why you’re creating a channel in the first place. Is it to make money with AdSense, or to perhaps create a future book deal? Is it aimed only at financial gains? Or is it a way to indulge a hobby of yours? Whatever the reason for starting a YouTube channel, make sure you understand your viewers’ expectations and what your “success” should look like. That will give you a goal to strive towards, and will further encourage and push you to reach that goal as a vlogger on YouTube. 2. Who will watch my videos? In order to make your YouTube channel a success, you need to know your viewers and subscribers. This means getting to know your “target audience” (or those who’ll be interested in watching your YouTube videos). It’s important to know what the interests of your potential viewers are. Once you are sure who your audience is, you can then create relevant and entertaining videos suited to satisfy their interests. And the more relevant that your videos are to your viewers, the more likely they’ll be interested in subscribing to your YouTube channel. 3. What type of content will I create? Be different. Be unique and original. Come up with a great idea and stick with it. YouTube views may pick up slowly, but targeting one particular niche, one sect of individuals, will go a whole lot further in the long run. It’s your channel. Make it something that identifies with you. It’s important to recognize that being really successful on YouTube isn’t easy. There will be setbacks. There will be failures. Those hoping to create a popular channel on YouTube need to be patient, persistent, and positive, and they need to keep their mind open to constant learning. 4. How to make my videos interesting? Open with a teaser: It is the first few seconds of the video, which can engage the viewers. Try to create a mystery and intrigue in the beginning of the videos. You can also introduce an interrupt, something that people do not expect in the video to engage them. View this post on Instagram A post shared by ManagementGuru (@managementguru) 5. How to pick a unique name for my channel? The next order of business is to pick a channel name. Take some time with this. Your channel is going to stick around for awhile, so you want to pick a name that holds strong association to your brand and identity, something unique that people will remember you by. Once that’s done, it’s time to set up your profiles. In order to build your audience, you will need a social presence online. You most likely have this in the form of Facebook, Twitter, etc., but make sure you are active and that your user name is available on all of them. Let people know you are out there and willing to take the time to build brand and trustworthiness. Videos and YouTube Play a Huge Role in Social Media Marketing Clearly, YouTube (and other visual channels like Instagram) is playing an increasingly important role in social media, especially if you are...

Social Media Marketing Ideas Social Media Marketing is an experiment and nobody can lay the rules since it is ever evolving. No one person can dominate the platform as it is very flexible and accomodative for all those who do it right! Amazing! Nothing is right and nothing is wrong when it comes to SMM. As a marketer or influencer or blogger you have to define and redefine the strategies to choose the best networks and plans that work out well. Inspired Ideas from Pinterest: 1. Social Media Marketing is a commitment that calls for investment of your time, effort and creativity. You can neither overlook nor overdo what you say in the social media platform. 10 Steps to Creating a Winning Social Media by Rebeka Radice 2. Your product or service must add real value to the end users – this will be the central point of your business promotion. Social Media Ideas, Formulas and Shortcuts 3. Just understand that your conversations must be meaningful and strike an emotional chord with the target audience. If not your voice will be drowned in other powerful social media waves. Why You Need a Social Media Strategy? 4. First establish a solid realtionship nicely by gaining the trust of your  followers. This will pave way for productive user engagement. Social Media Strategy 101 5. Check whether your conversations are leading to conversions; ultimately the ROI of any social media effort is revenue. If not measure your efforts and make adjustments. SMM Plan Complete Checklist 6. It does not hurt to give industry updates related to your products as well. Engagement for the sake of doing it is pointless and it does not lead to enrichment. Best Way to Engage Your Fans 7. Use lot of images with best resolutions and videos that convert like hot cakes. Social Media Image Size Guide 8. Caution -Don’t expect instant results. Let your connections know more about you and show them that you are here to stay. 6 Habits of Highly Successful Marketers 9. Marketing your services to the right audience creates more lead generation rather than thinning out your prospects by focusing on a wide range of user groups. Tips for Developing Your SMM Plan 2015 10. Make your connections feel special by immediately replying back and clarifying their queries. 8 Step Social Media Template 11. Investigate how often your competitors are posting and conduct industry research to see the ideal amount of content to publish per day on each channel. You want to be active, but not overly active. How to Become an Instagram Superstar? 12. Treat each channel as an individual entity. LinkedIn tends to have a more business-focused audience looking for in-depth, educational content, compared to Instagram, which is likely to have an audience looking for engaging visual content. 21 Rules for Effective SMM 13. Negative feedback needs to be addressed as well, preferably with patience and respect. But think of your social channels as an opportunity to display how awesome you treat your customers. Best Times to Post on Social Media 14. Stay active on Google+ –  If your business is actively posting on Google+, you will receive essentially free ad space when users search for you on Google. Psychology of Visual marketing in SMM 15. Create content that no one else has, if ever you’re in an oversaturated industry, and then make your content somehow unique from the others. Follow these amazing ideas to execute a “Stress Free” social media marketing...

Integrated Marketing: Strategy aimed at combining different marketing methods such as mass marketing, one-to-one marketing, and direct marketing. Marketing in simpler terms means “to take your product to the customers in a convincing manner and coax them to buy it”. And not only that, you need to retain your old customers and lure new customers to your niche. How is that possible! Marketing is a concept that works magic when you project your product in such a way as to attract the customer and also your product should have an edge over that of your competitors’. Many new channels of marketing have flooded the market; the evergreen being advertisements in radio and televisions. The audio visual of your product that is being telecast in a span of thirty seconds to one minute should capture the attention of the viewers and you should see to it that the benefits of your product is communicated to the viewers in a precise manner. The questions that are inevitable to the sales force are, What is your product’s unique selling proposition? What is your distinctive competence? Are you motivating the target audience? Does your product have a brand image? So many things have to be taken into consideration and here comes the word integrated marketing. The exclusive sales force you own is your strength, without which you cannot succeed in the market. Whatever strategies you formulate, action plans you correlate, it is in the hands of your sales team that you are going to capture the market. The marketing plan and ideas have to be communicated to them from the point of conception and the innovative ideas generated from your team can be definitely put into use. Integrated marketing operates on two levels. First the various disciplines of the marketing department that includes, sales force advertising product management new product launch Marketing research, must work in tandem. Secondly, coordination with all the other departments in the firm. After all, business is done for profit. But even then there are some etiquettes to be followed when you are planning to introduce your product into the market. customer satisfaction quality quantity eco friendly Competitive price, are some of the basic principles that go without saying. Besides, the producer also should not deceive the customer or take advantage of the ignorance of the consumer while campaigning for his products. A product should reap you profit and at the same time the customer should get the value for the money paid. A satisfied customer can bring in hundred more customers; it is part of your marketing plan. If you lose one customer then you have lost thousand customers. You cannot bring back a dissatisfied customer into your groove. So the sociology and psychology which you have read only in literature will give you a helping hand in times of need, when you want to satisfy a customer. Integrated marketing combines all the marketing plans; it is a marketing mix that makes a customer happy with the product’s price, availability, promotion and the product as a whole. Hotels and restaurants Hospitals Malls and Departmental stores, are some of the ventures to be mentioned that stands as a testimony for integrated marketing, as they talk about “feasible packages for different classes of economy”. Ultimately marketing can be defined as a network that starts with the customer and ends with the customer in its supply chain...