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How to Become a Successful Social Media Manager

Take Advantage of Social Media

How to Become a Successful Social Media Manager

Social Media has become extremely popular:

More People and Businesses are using Social Media…These statistics might amaze you:

  • 81% of small and medium businesses use social media
  • 94% of them use it solely for marketing purposes
  • There are over 50 million business pages on Facebook alone
  • Over 2.5 billion comments are made on these Facebook pages every month

Now Folks… Here is a video by John Lincoln bringing you the best of social media strategies straight from the horse’s mouth – Yes, from the doyens of Social Media Marketing in the likes of  Michael Stelzner, Jay Baer, Sunny Lenarduzzi, Amy Landino and Brenda Ster. It is always good to listen to insights from people who have made it happen! Don’t miss it…

Social Media Marketing Movie

Businesses are investing in Social Media Advertising and Managers

Businesses pay social media managers anywhere between $500 and $2500 to get an account set up and running. And between $10,000 and $30,000 to have a complete social media strategy designed to suit their business goals.

Therefore there is a lot of potential to find work and make a good living as a social media manager. As a social media manager, you can help businesses market themselves on social media through various methods.

On these lines, our collaborator tenfold.com has come out with a resourceful article on “Taking advantage of social media” by interviewing popular and successful social media managers. We present the summary here and to read the full article visit….  How to Take Advantage of Social Media (Part II)

Insights from Industry Experts:

Maria Johnsen (@iMariaJohnsen) – CEO and Founder of multilingual digital marketing company, Golden Way Media, and digital marketing influencer.

Social media is the most important ingredient in digital marketing. Some companies don’t include social media in their campaigns which is a big mistake. We usually combine content marketing, [and] search engine optimization with social media marketing.

I start with planning the timing, channels, languages, audience, gender, age and then create campaigns for my business and my clients’ campaigns. I never use my customers’ campaigns on my own channels. I always create customized channels for my clients.

Get to Know the Client

Get to know the client

High quality and compelling content gets more clicks on social media, if it is done right. We use some strategies to land sales via social media. Running campaigns on social media is similar to running Google Adwords campaign with some differences.

The audience on social media is not looking [to buy] anything. So you have to combine some strategies to trigger [an] emotional response. For example: when I want to get prospects’ attention for my client who runs a dental clinic, I use hashtags and compelling images that have something to do with dental treatment. Using hashtags helps with sales.

Get to know the client

When it comes to dealing with a business, I look for their channels on social media. If they don’t have a social presence, I don’t consider them serious in business.

We also use paid advertising on social media for example: Facebook‘s search has a lot of profitable keywords which can be used to target the right audience for our clients. Placing ads on Twitter, Facebook and LinkedIn can be good to drive in customers for our clients.

The truth is that Facebook advertising is never complete without touching on Facebook’s behemoth of advertising networks such as: custom pixels, lookalike audiences, and custom audiences, you’ve just run short of excuses for “not being there”.

When I want to run my client’s ads on Facebook I create several ads and run A/B testing to find my winning campaigns. This way I am able to land sales for my customers.

Ameyaw Debrah (@ameyaw112) – Award winning celebrity and lifestyle blogger and journalist based in Accra, Ghana

The emergence and growth of social media in Ghana and other parts of Africa has been of great benefit to most of us who work within new media, as well as other traditional jobs. It serves as a tool to reach audiences we probably didn’t know we could reach.

I started blogging some odd 9 years ago, at a time when the concept of blogging was new to Ghanaians, and at a time when social media was taking shape all over the world.

Right from the beginning, I used social media to promote my blog by sharing content from the blog with friends/ followers.

It was a great synergy – friends/followers on social media would see content from my blog and click to go and read, and more people started following me on social media because I became the cool guy to follow to know what was happening in and around Ghana.

Over the years my following on social media grew so much that it was no longer just a tool for increasing website traffic, building conversions and creating brand identity of raising brand awareness.

It became a tool to share my voice and to influence. I now started using social media as a business tool by becoming an influencer for brands, social causes, as well as a tutor on how to use social media by sharing my experiences at seminars or forums.

public relations

Today, I charge brands to lead their campaigns and communications on social media – not just by selling the brands to the public, but testing how the public relates to them and giving feedback.

Sam Hurley (@Sam___Hurley) – Growth Hacker + Social Media Influencer in SEO

The best part about social networking – I have been able to combine this with my professional endeavours so much so, I ventured into entrepreneurship a couple of months ago.

Twitter, LinkedIn and relationships are my lifeblood. They have enabled me to reach dizzy heights I never thought possible a few years previous. The fact you can literally reach out to ANYONE you want to in a few key strokes – I find that just incredible and each morning I make a habit of appreciating what the internet has given to us.

So, how have I utilized Social Media? I applied it to create my personal brand, to build strong connections with influential people and spread my message effectively – more so than any other method can provide (for relative costs).

I use the quick-fire, informal nature of Twitter to reach out to complete strangers and the business-focused sentiment of LinkedIn to nurture business relations, combining the two for maximum impact.

My advice to others using social media marketing: Be yourself! Social Media is social. If you work for a corporate firm, guess what? It shouldn’t matter. Perceptions throughout c-suites need to change – there’s no room for stiff upper lips anymore. Get your GIF on! It’s time to drop the act and loosen up. With a little bit of effort, customers and clients will warm to your brand more than you ever hoped for.